Senior Marketing

New Digital Strategies and Analytics Drove Significant Website Traffic and Leads

Marquette

Marquette Website

WEB DESIGN

CHALLENGE

With the market landscape changing Marquette, one of the largest Life Plan communities in Indianapolis, needed to keep their pipeline filled of Independent Living prospects as well as drive immediate inquiries and occupancy in their health center.

Marquette Display

DISPLAY ADS

APPROACH

  • Immediate implementation of website enhancements and search campaigns for quick wins while building foundational program components
  • Mico-targeted digital campaigns focused on IL prospect and health center candidates
  • Established a reporting and measurement framework that allows for greater transparency on activities, investment and outcomes
  • Data collection and analysis to inform strategies and new website design

Results

Significant increase in website conversions
with phone call and contact forms submissions.

65% increase

in unique website
visitors


13% increase

in direct traffic
indicating increased
visibility of the
community