Senior Marketing
New Digital Strategies and Analytics Drove Significant Website Traffic and Leads
WEB DESIGN
CHALLENGE
With the market landscape changing Marquette, one of the largest Life Plan communities in Indianapolis, needed to keep their pipeline filled of Independent Living prospects as well as drive immediate inquiries and occupancy in their health center.
DISPLAY ADS
APPROACH
- Immediate implementation of website enhancements and search campaigns for quick wins while building foundational program components
- Micro-targeted digital campaigns focused on IL prospect and health center candidates
- Established a reporting and measurement framework that allows for greater transparency on activities, investment and outcomes
- Data collection and analysis to inform strategies and new website design
Results
Significant increase in website conversions
with phone call and contact forms submissions.
65% increase
in unique website
visitors
13% increase
in direct traffic
indicating increased
visibility of the
community
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