B2B
Website Redesign Delivers Brand Revitalization
CHALLENGE
Zontec, a leading provider of Statistical Process Control (SPC) solutions for manufacturers, needed to elevate their brand positioning to more accurately reflect their standing in the marketplace and inspire both internal and external audiences. That new positioning also had to be brought to life in an updated website that could provide an improved user experience and convert high-value traffic.
APPROACH
We implemented a holistic brand analysis with key steps that included:
- Analyzing current equities to identify themes
- Analyzing competitors to identify strengths/weaknesses
- Developing personas to determine messaging and identify ways to streamline website friction points
- Developing new brand positioning and mission and vision statements
- Executing full website redesign to align with revitalized brand
- Implementing optimizations to improve conversion
WHY IT WORKED
This comprehensive reimagining of the brand and subsequent website overhaul unlocked the full potential of Zontec’s marketing efforts. The research-backed site redesign and copy rewrite facilitated intuitive navigation and resonated with their audience. Friction was removed from the purchase process. The result was a website that finally represented their leadership position and elevated brand experience.
Commercial Impact
The result was a website that finally represented their leadership position, elevated brand experience, and engaged their audience like never before.
+138%
increase in average sessions
+200%
increase in page views
-46%
decrease in exit rate
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