Back to Senior Marketing

Driven by Data.
Informed by Experience.
Orchard Knows Senior Living.

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We Use Tactics, Technologies And Tools To Optimize The
Customer Experience And Drive Senior Living Leads.
LEARN MORE ABOUT US

Lead Generation Marketing

Your need to drive occupancy and the intense competition for qualified leads are challenges you face every day. We know the demands of the senior living marketplace, and also understand the operational and budgetary realities of your business−marketing must deliver, in real, measurable ways, at an exceptional ROI.

We fully understand the mindsets of seniors and their adult children because we’ve been collecting and analyzing their respective data for years. And our continual mining of senior data alerts us to emerging trends, so we always know which messages truly resonate, when and where to engage prime prospects, and how best to optimize the digital ecosystem to generate leads and make every dollar count.

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Programs & Services

Orchard has thoughtfully designed our senior living performance marketing offerings to meet your unique needs.

Turnkey Digital Performance Programs

Hyper-targeted digital programs designed to cost effectively generate leads for your community.

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Comprehensive Marketing Solutions

Integrated marketing solutions that communicate a differential advantage to attract, convert and nurture qualified leads cost efficiently.

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Engaging Website Design

Data driven and design-perfected website experiences.

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Results for maximum impact

2x

increase in
goal completions

A high-end portfolio of rental communities significantly increased their annual leads with Orchard’s new brand platform, web experience and digital marketing program.

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Results for maximum impact

Exceeded Annual
Inquiry Goal by

20%

A successful Life Plan community reached their occupancy goals with our over-delivery of inquiries.

64%

Increase in
website conversions

A multi-channel digital marketing program drove conversions and lead growth for a leading Life Plan community.

Agile.
Knowledgeable.
Experienced.

We’ve created a nimble, agile, boutique team of experienced senior living marketers with the knowledge to utilize your systems and help you accomplish your specific goals with maximum cost efficiency.

Experts in the category, driven by data and focused on value, Orchard’s dedicated senior living team provides the right-sized solution for any size of challenge.

MEET THE TEAM

Founder,
Director of Data Analytics

Matt
McKeown

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Founder,
Director of Data Analytics

Matt McKeown

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Founder,
Chief Strategist

Kara
Schwandner

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Founder,
Chief Strategist

Kara Schwandner

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Account Manager

Sam
Markle

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Account Manager

Sam Markle

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Always try to leave things better than you found them.

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Clients

TRUSTED BY SENIOR
LIVING COMMUNITIES
ACROSS THE U.S.

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SENIOR MARKETING

The Delaney Portfolio

Identifying a key consumer insight drives a refreshed brand idea that enlivens a whole new website experience. Leads follow.

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SENIOR MARKETING

Life Care Services –
Healthpeak Properties

A senior living management company acquires a portfolio of 13 properties and needs fast re-branding and website work. Who ya’ gonna call?

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