Senior Marketing Reimagined

Driven by Data. Obsessed with Outcomes. Deep Expertise.

Orchard Senior Marketing brings together a team with decades of marketing strategy and branding experience who have a deep understanding of seniors and their adult children. Our category expertise is supported by years of first- and third-party data analysis and accelerated by our prowess in AI and innovative technologies. The result is an end-to-end marketing program designed specifically for you that optimizes your customer’s experiences to drive real leads and create sustainable business impact.

Boosting Conversions and Quality Inquiries

11%

Increase in Paid Media Conversions

20%

Increase in Annual Inquiry Goal

64%

Increase in Website Conversion

Our Clients

We provide business building solutions to Life Plan/CCRC and Rental models in over 100 communities across twenty-five states. Whether it’s driving occupancy, creating leads for a community expansion, or generating interest in a brand-new development, we’re here with the expertise and experience to help you reach your business goals.

LCS
Heritage Pointe
Lifespire
Agemark
Westminster
Foulk Living
Rose
Greenwood
Oakmont
Friendship Village
LCS
Heritage Pointe
Lifespire
Agemark
Westminster
Foulk Living
Rose
Greenwood
Oakmont
Friendship Village

SERVICES

Taking You from Now to Next

We always put you first—your immediate needs and your long-term goals—with the agility to employ the right tactics, technologies and tools at the right time to take you from now to next.

reviewing data on a tablet

Integrated Marketing

We craft cohesive campaigns across a variety of channels, ensuring consistent messaging and maximum impact for the measurable results that build business.

Person reviewing senior living community brochure in front of a computer on a couch.

Digital and Traditional Media

Our channel agnostic approach to driving engagement and achieving measurable results leverages the targeting and reach advantages of the complete range of paid media, from AI-elevated digital to traditional channels to social platforms.

Person designs detailed logo sketches with precision using pen on paper.

Brand Strategy

We craft innovative brand strategies that resonate with target audiences, drive engagement, and elevate brand presence to achieve long-term business success.

Designers collaborating on a colorful palette selection with digital tools and printed swatches.

Creative

Our dynamic creative department transforms strategy-fueled ideas into captivating campaigns through vibrant storytelling, engaging design, and deft execution that leaves a lasting impact on audiences and drives real, measurable results.

Person working on wireframes, sketching website layout with markers and open laptop.

Web Design

From UX-guided interfaces to beautifully conceived designs that capture brand essence, websites crafted by Orchard ensure a complete digital hub experience that emphasizes search optimized content, captivates audiences, and drives meaningful interactions that lead to conversion.

Team collaborating around a table with colored charts, notes, and a laptop.

Content Marketing

Orchard Content Studios creates and distributes strategy-guided, performance-driven content to reach and motivate the right audiences, in the right channels, at the right time.

Close-up of hands typing on a laptop keyboard near a sunlit window.

Search Engine Optimization

Our comprehensive SEO services will enhance your online visibility through keyword optimization, technical SEO, and link building. We can help you drive organic traffic, boost search rankings, and improve your website’s performance across search engines.

Two people reviewing financial charts and graphs on a tablet and printed documents.

Marketing Automation

Orchard’s cutting-edge marketing automation services streamline your campaigns through advanced tools and strategies. We optimize customer journeys, enhance lead nurturing, and boost efficiency, enabling personalized, data-driven marketing that drives conversions.

Two people analyzing data on a laptop with charts, graphs, documents, and a calculator on the table.

Martech and Analytics

We’re experts in the integration and implementation of a wide range of marketing technology solutions that can optimize marketing operations, while our advanced analytics capabilities can harness data-driven insights to measure campaign performance, optimize strategies, and drive informed decision-making.

Talent. Experience. Connection.

Senior Marketing Leadership

Deep experience in the category, deep connection to the communities we serve. Our senior marketing team is committed to personally leading our clients with robust strategies that drive engagement.

Founder, Chief Strategist

LinkedIn Icon

Kara Schwandner

Arrow Button

Founder, Chief Strategist

Kara Schwandner

This is the quote Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc dignissim molestie enim vitae faucibus. Aliquam vitae nulla laoreet, pulvinar enim ut, pellentesque arcu. Etiam imperdiet felis pulvinar enim venenatis, viverra ornare magna bibendum.

LEARN MORE Arrow Button

Vice President

LinkedIn Icon

Janelle Hopper

Arrow Button

Vice President

Janelle Hopper

LEARN MORE Arrow Button

Chief Innovation Officer

Ryan Derrow

Arrow Button

Chief Innovation Officer

Ryan Derrow

LEARN MORE Arrow Button

Executive Creative Director

Steve Stenken

Arrow Button

Executive Creative Director

Steve Stenken

What masquerades as a problem is just an opportunity to exercise commitment, unleash energy, and allow yourself to be a channel open to inspiration.

LEARN MORE Arrow Button

DIRECTOR OF USER EXPERIENCE

LinkedIn Icon

Heather Volpenhein

Arrow Button

DIRECTOR OF USER EXPERIENCE

Heather Volpenhein

Empathy is necessary when advocating for users by gaining a deeper understanding of their perspectives & finding solutions for their obstacles through proactive research & creative problem-solving.

LEARN MORE Arrow Button

Director of Media

LinkedIn Icon

Samantha Carson

Arrow Button

Director of Media

Samantha Carson

LEARN MORE Arrow Button

Associate Director,
Senior Marketing

LinkedIn Icon

Sam Markle

Arrow Button

Associate Director,
Senior Marketing

Sam Markle

Always try to leave things better than you found them.

LEARN MORE Arrow Button

We Have Stories to Tell

Take a look at our featured case stories for just a preview of what Orchard Senior Marketing can do for you.

What Our Clients Have to Say

It’s Time to Grow Beyond

Ready to partner with the team that has diverse industry experience, cross-platform prowess, AI acumen, and a distinctive breadth of marketing talent? Reach out to Orchard. We’ll help you Grow Beyond.

Get Started

Contact Us