B2B
Agile Development Streamlines a Complex Website Project
CHALLENGE
Hillenbrand, a world-class global industrial company that is a leader in a wide variety of industries, recently completed a series of strategic acquisitions requiring the company to unify their house of brands and seamlessly showcase their expanded capabilities. With multiple C-Suite decision makers and their high-profile Investor Day quickly approaching, Hillenbrand needed to create a website experience that would instill confidence in markets and company stakeholders.
APPROACH
We utilized an agile development approach to deliver design, copy, and structure in an iterative way that enabled continuous feedback.
Key steps included:
- Creating an organized sitemap outlining the site hierarchy and segments
- Developing user stories to identify the most critical pages and functionality
- Establishing a rapid review cadence with executives to align on direction
- Quickly iterating on design frameworks and content for speedy approval
WHY IT WORKED
This agile methodology allowed us to scope the interim site and prioritize the elements that would make the biggest impact for the Investor Day deadline. The structured collaboration with leadership kept all stakeholders aligned, while not slowing down progress. This enabled us to meet the accelerated timeline despite the expansive scope and shifting requirements.
Commercial Impact
Integration of master brand and new brands for a cohesive experience
A consolidated, future-looking website that exceeded expectations
An organization that has the vision and capabilities to drive the next phase of growth
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