B2C
Elevating Social Content For Popular In-Store Grocery Brands
CHALLENGE
Kroger needed to find an agency to help them elevate their social content for in-store brands Simple Truth and Private Selection beyond commodity and deliver relevant, valuable, engaging creative in a timely, cost-effective manner.
APPROACH
Orchard started with deep immersion in the brands and their audiences to gain key learnings that could inform strategic planning, content creation, and social media execution. From there, the team took on every aspect of content origination, from development of unique content strategies for each brand to preproduction, photo and video production, post-production, social media channel execution, community management, and reporting.
WHY IT WORKED
Orchard’s top to bottom management of every aspect of the two brands’ social strategies and content creation provided the timely, cost-effective solution Kroger was looking for. Truly understanding how to reach and engage the brands’ passionate audiences and continually modifying content types and tactics for each brand based on evolving social trends and data provided by our agency’s in-house analytics team, Orchard is able to deliver high-performing, trending, relevant content at the speed of digital.
Commercial Impact
Since program launch:
+152 mm
impressions on Meta platforms
+17 mm
engagements on Meta platforms
+17 mm
video views on Meta platforms
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