B2C

Creative Highlighting World Cup Athletes Scores Big Impressions for Kroger.

Kroger Simple Truth

Dad posing with his soccer playing sun

CHALLENGE

Kroger’s Simple Truth brand partnered with twenty national youth soccer organizations. The goal was to position the brand as the go-to choice for on-the-go sports parents looking for ideas to fuel their young athletes. Simple Truth leveraged Orchard’s expertise to set the creative vision, execute and produce this collab with World Cup athletes.

Stills from soccer shoot social content

APPROACH

Orchard developed a creative strategy to generate 12 weeks of unique content that included:

  • Easy, game day friendly recipes using Simple Truth products from Kroger’s Chef Mike.
  • Product recommendations and player tips from World Cup athletes Kellyn Acosta and Becky Sauerbrunn.
  • Creative executions distributed across website, email, and social media.

WHY IT WORKED

In addition to showcasing key Simple Truth products and elevating brand status through association with world-class athletes, the campaign effectively engaged the target audience of sports parents, resulting in impressive click, impression, and engagement numbers on the Meta platforms.

Commercial Impact

The Simple Truth Youth Soccer campaign scored:

5.7M

impressions with 40% lower CPM than platform average


74k

clicks with 70% lower CPC than platform average


973k

engagements with 75% lower CPE than platform average

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