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B2C
Creative Highlighting World Cup Athletes Scores Big Impressions for Kroger
CHALLENGE
Kroger’s Simple Truth brand partnered with twenty national youth soccer organizations. The goal was to position the brand as the go-to choice for on-the-go sports parents looking for ideas to fuel their young athletes. Simple Truth leveraged Orchard’s expertise to set the creative vision, execute and produce this collab with World Cup athletes.
APPROACH
Orchard developed a creative strategy to generate 12 weeks of unique content that included:
- Easy, game day friendly recipes using Simple Truth products from Kroger’s Chef Mike.
- Product recommendations and player tips from World Cup athletes Kellyn Acosta and Becky Sauerbrunn.
- Creative executions distributed across website, email, and social media.
WHY IT WORKED
In addition to showcasing key Simple Truth products and elevating brand status through association with world-class athletes, the campaign effectively engaged the target audience of sports parents, resulting in impressive click, impression, and engagement numbers on the Meta platforms.
Commercial Impact
5.7M
impressions with 40% lower CPM than platform average
74k
clicks with 70% lower CPC than platform average
973k
engagements with 75% lower CPE than platform average
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