B2C

Conversion Rate Boosted by 45% in 60 days

Business woman study financial market

CHALLENGE

The Overhead Door Company of South Bend-Mishawaka is Michiana’s largest independent distributor of Overhead Door products, one of the most recognized and respected brands in the garage door industry. The organization needed their digital communications to increase consumer acquisition and grow market share while proving a strong return on their marketing investment.

Business Trends Graph

APPROACH

To drive customer engagement, raise local awareness, and generate leads, Orchard developed a multi-faceted digital marketing program based on a clear understanding of the brand’s business, product, and demographics. Key elements of the work included:

  • Optimization of current in-market campaigns to refine targeting and bid strategy (optimized by the time of day and increased bids on mobile devices specific to phone calls)
  • SEO audit & technical implementations to enhance organic traffic

Results

In 60 days post-optimization,
conversions on the website

grew by 45%

along with driving a significant increase in
average time users were spending on the site.

To continue this upward trend, a site redesign is in the works along with a new content strategy program that will guide the creation of relevant, helpful content experiences to generate leads and gather insightful data