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Senior Marketing
Brand Evolution and a “Better” Campaign Leads to Groundbreaking Results
IT JUST KEEPS GETTING BETTER
When Greenwood Village South senior living community went into expansion mode, Orchard stepped in to evolve their brand and craft an integrated campaign to take them from deposit goals to breaking ground. Watch the video to see how “Life in the Village Just Keeps Getting Better.”
LOOK AT THE WORK
Notable work in the project included new logo and branding, outdoor and print advertising, and an event marketing strategy that used engaging direct mail to attract attendees.
OUTCOME
500
prospects attended
expansion events
489
Greenwood
Village South
met its priority
deposit goal
40
The community
broke ground on
new independent
living residences
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