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B2C & B2B
Transforming the Search Experience for Families Seeking Autism Care
CHALLENGE
Caravel Autism Health, a multi-location autism health specialist with 60+ locations across 8 states, helps families navigate the challenges of autism through diagnosis and on-going therapy. Their website needed to serve as both a compassionate first point of contact for parents and a practical hub for connecting families with the right local clinic. However, the legacy site was difficult to navigate, suffered from technical issues, and lacked the infrastructure to effectively manage and present location-specific information. Caravel needed a redesign that could scale with their multi-location footprint while creating a seamless user experience for parents.
APPROACH
We began by grounding every design and structural decision in the real needs of parents. Our process included:
- – Identifying Behavior Insights
- – Auditing & Strategizing Content
- – Designing Experiencing For 60+ Locations
- Dynamic Phone Numbers & Contact Information, Interactive Map & Location Directory, Custom Post Type + Yelp API Integration
WHY IT WORKED
The redesigned website provides an intuitive and compassionate experience for parents and strengthens Caravel’s broader marketing ecosystem. By creating a site architecture optimized for search visibility and seamless conversion paths, the redesign aligned perfectly with paid media, SEO, and content marketing efforts. Location-specific landing pages now power more effective local campaigns; dynamic phone numbers enable accurate tracking of marketing performance; and a healthier technical foundation ensures stronger integration with digital analytics and automation.
Outcome
+98%
attribution of website
conversions to lead volume
+55%
increase in organic
search conversion rate
+98%
increase in paid search
conversion rate
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