B2B

Digital ecosystem integration boosts conversions by 91%

Zontec Landing Page

WEB DESIGN

CHALLENGE

Zontec, a technology leader in real-time statistical process control software products, helps manufacturers reduce scrap, cut rework, and enhance productivity to improve quality outputs. The organization needed to optimize their digital communications and marketing technology infrastructure in order to better target high-value potential customers to maximize ROI.

Zontect Display Ads

DISPLAY ADS

APPROACH

The ultimate goal of the project was to create a fully integrated digital ecosystem. The Orchard team began by setting the right foundation in order to scale efforts moving forward. Initial work included:

  • Martech integrations of platforms from CRM system into Google suite of products
  • Customer mapping to better understand behaviors of core audience segments
  • Persona development to redefine prime prospects
  • Restructuring of current in-market search campaigns
  • Design, launch and optimization of new digital platforms (Display & LinkedIn)
  • SEO audit & technical implementations to enhance organic traffic

Results

90%

Increase in
digital conversion