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Senior Marketing
Unified Website Experience Means Better Performance & Growth Opportunities
CHALLENGE
Heritage Pointe Communities operated three independent senior living community websites. Each website was dated, resource intensive to maintain, and suffering from stagnant or declining performance trends. Managing multiple domains created inefficiencies across content updates, technical upkeep, and data tracking, while also diluting overall brand presence. The company engaged Orchard to provide a strategic solution to streamline their digital ecosystem and unlock stronger performance.
APPROACH
Orchard consolidated the three sites into a single, modernized website. This solution reduced operational complexity, ensuring resources were focused on a best-in-class digital experience. The consolidated site was built with a data-driven approach, prioritizing technical excellence, SEO, and the overall user experience. By unifying the digital footprint, Orchard positioned HPC to gather richer insights, enhance audience journeys, and make smarter, future-facing decisions.
WHY IT WORKED
- Streamline Operations: Eliminated the cost and efforts of maintaining three separate sites.
- Improved UX: A modern, centralized site created a more intuitive, engaging experience for visitors.
- Data Integrity: Consolidated analytics enabled clearer performance measurement and stronger optimization opportunities.
- Future-ready: Built on scalable infrastructure, the new website created a foundation for ongoing growth and continuous optimizations.
Outcome
+50%
website
traffic
+39%
organic search
conversions
+14%
paid search
conversions
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