B2C
Creating Content That Leverages Brand Experts to Drive Sales
CHALLENGE
Kroger was looking for an innovative way to engage social media audiences to drive sales of their premium in-house brands by leveraging the personalities and expertise of the Kroger Culinary Innovation team.
APPROACH
Orchard stepped in to concept and produce the highly successful Chef Series, monthly videos on social media that feature Kroger Culinary Innovation team chefs showing home chefs just how easy it is to make fun, delicious, creative, and trendy recipes using Private Selection and Simple Truth products. The videos are seasonally relevant and often highlight new product releases.
WHY IT WORKED
Orchard Content Studios managed every element of the production process, resulting in cost and time efficiencies, while utilizing high-end, “working kitchen” sets to infuse the content with top-quality production value.
Commercial Impact
Platinum Award
at the Hermes Creative Awards
44%
engagement rate on Meta platforms
90%
lower cost per engagement vs. industry average
Kroger Leadership
accolades on strategy and impact
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