Creating Content That Leverages Brand Experts to Drive Sales

Kroger Simple Truth Private Selection

Chef Mike


Kroger was looking for an innovative way to engage social media audiences to drive sales of their premium in-house brands by leveraging the personalities and expertise of the Kroger Culinary Innovation team.


Orchard stepped in to concept and produce the highly successful Chef Series, monthly videos on social media that feature Kroger Culinary Innovation team chefs showing home chefs just how easy it is to make fun, delicious, creative, and trendy recipes using Private Selection and Simple Truth products. The videos are seasonally relevant and often highlight new product releases.


Orchard Content Studios managed every element of the production process, resulting in cost and time efficiencies, while utilizing high-end, “working kitchen” sets to infuse the content with top-quality production value.

Commercial Impact

Platinum Award

at the Hermes Creative Awards


engagement rate on Meta platforms


lower cost per engagement vs. industry average

Kroger Leadership

accolades on strategy and impact

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