News and Views

Thought Leadership

Overcoming the Challenges of Traditional Attribution Models

Utilizing Advanced Analytics Solutions Attribution models have long been a cornerstone of marketing analytics, helping . . .

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Thought Leadership

How AI is Revolutionizing Search: The Rise of Answer Engine Optimization (AEO)

Artificial intelligence (AI) has significantly transformed the search landscape, giving rise to a new era of . . .

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Thought Leadership

Integrating Paid Media and Organic Strategies for Maximum Impact

Combining Paid Media and Organic Strategies for Maximum Growth  In today’s digital marketing landscape, we understand . . .

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Thought Leadership

Designing for the User: Creating Effective Website Experiences

Designing for the User: How Data-Driven Research and Content Analysis Shape Effective Website Experiences A . . .

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Thought Leadership

Leveraging Prospect Decision Journey Insights

Are you Leveraging Prospect Decision Journey Insights to Build Your Senior Living Marketing Program? The decision to . . .

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News

Orchard Named Agency of Record for LifeSpire of Virginia 

Orchard Senior Marketing is partnering with Richmond, VA-based LifeSpire of Virginia to provide a full spectrum of . . .

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Thought Leadership

Website Consolidation for Senior Living Communities

Driving Improved User Experience, SEO, and Growth In the senior living industry, a website is often the first point of . . .

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News

Orchard Partners With Heritage Pointe Communities

Orchard Senior Marketing is partnering with Warren, IN-based Heritage Pointe Communities, as agency of record, to . . .

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Thought Leadership

Prioritize Video: The Key to Powering All Marketing Channels

In today’s digital landscape, the power of video is undeniable, especially in the senior living industry. While . . .

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Thought Leadership

Senior Marketing: Bringing Clarity; The Power of Advanced Analytics

In the world of senior living marketing, data is king—or so we’re led to believe. Digital and CRM platforms churn . . .

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News

Orchard Is Partnering With BrightPet For Website Renovation

Orchard Digital Marketing is partnering with Dayton, OH-based BrightPet to renovate and redesign their corporate and . . .

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News

Orchard Named Agency of Record for Agemark Senior Living

Orchard Senior Marketing is partnering with Omaha, NE – based Agemark Senior Living to provide a full spectrum of . . .

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Thought Leadership

Google Marketing Live 2024

Google Marketing Live took place on May 21st this year. This is Google’s annual live keynote event where they announce . . .

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Thought Leadership

Forming Your AI Council: Navigating the Future, One Step at a Time

Finding the right leadership is a pivotal step. It's not just about expertise but passion. Leaders who genuinely care . . .

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POV

Is Your Website Speed Costing You Customers? Orchard Can Help!

In today’s fast-paced digital world, website speed is no longer a luxury – it’s a necessity. Let’s dive . . .

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POV

Google Platform Update: Upgrade from Discovery Ads to Demand Gen

Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen. . . .

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POV

TikTok Challenges Google and Microsoft with New Search Ads Platform

Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the . . .

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POV

GA4 Transition at a Glance

OVERVIEW Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make . . .

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Thought Leadership

ChatGPT: Reframing How We Work

Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” . . .

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Thought Leadership

How to Stay Rooted During an Economic Downturn

The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a  Solid Digital Marketing Program is . . .

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POV

Assets Now Playing Bigger Role in Google Ad Creation

Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .

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Thought Leadership

Google Releases New Search Format

BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .

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Thought Leadership

SEO & SEM: A Symbiotic Strategy

Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .

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Thought Leadership

DuckDuckGo: Shiny Object or Search Engine Evolution?

Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .

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Thought Leadership

Google Implements Continuous Scroll on Mobile Searches

Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .

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Thought Leadership

The Halo Effect, UX & How to Increase User Perceptions

Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .

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Thought Leadership

Google’s Favoritism Towards Responsive Display Ads

Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .

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Thought Leadership

Facebook Advertising and the iOS 14.5 Update

Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .

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Thought Leadership

Say Hello to Google Analytics 4

Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .

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Thought Leadership

Using the Power of Data to
Drive Sales

Do you ever feel like you don’t really know your customer? You’re making content and managing your various marketing . . .

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It's Time to Grow Beyond

Ready to partner with the team that has diverse industry experience, cross-platform prowess, AI acumen, and a distinctive breadth of marketing talent? Reach out to Orchard. We’ll help you Grow Beyond.

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