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Overcoming the Challenges of Traditional Attribution Models
Utilizing Advanced Analytics Solutions Attribution models have long been a cornerstone of marketing analytics, helping . . .
How AI is Revolutionizing Search: The Rise of Answer Engine Optimization (AEO)
Artificial intelligence (AI) has significantly transformed the search landscape, giving rise to a new era of . . .
Integrating Paid Media and Organic Strategies for Maximum Impact
Combining Paid Media and Organic Strategies for Maximum Growth In today’s digital marketing landscape, we understand . . .
Designing for the User: Creating Effective Website Experiences
Designing for the User: How Data-Driven Research and Content Analysis Shape Effective Website Experiences A . . .
Leveraging Prospect Decision Journey Insights
Are you Leveraging Prospect Decision Journey Insights to Build Your Senior Living Marketing Program? The decision to . . .
Orchard Named Agency of Record for LifeSpire of Virginia
Orchard Senior Marketing is partnering with Richmond, VA-based LifeSpire of Virginia to provide a full spectrum of . . .
Website Consolidation for Senior Living Communities
Driving Improved User Experience, SEO, and Growth In the senior living industry, a website is often the first point of . . .
Orchard Partners With Heritage Pointe Communities
Orchard Senior Marketing is partnering with Warren, IN-based Heritage Pointe Communities, as agency of record, to . . .
Prioritize Video: The Key to Powering All Marketing Channels
In today’s digital landscape, the power of video is undeniable, especially in the senior living industry. While . . .
Senior Marketing: Bringing Clarity; The Power of Advanced Analytics
In the world of senior living marketing, data is king—or so we’re led to believe. Digital and CRM platforms churn . . .
Orchard Is Partnering With BrightPet For Website Renovation
Orchard Digital Marketing is partnering with Dayton, OH-based BrightPet to renovate and redesign their corporate and . . .
Orchard Named Agency of Record for Agemark Senior Living
Orchard Senior Marketing is partnering with Omaha, NE – based Agemark Senior Living to provide a full spectrum of . . .
Google Marketing Live 2024
Google Marketing Live took place on May 21st this year. This is Google’s annual live keynote event where they announce . . .
Forming Your AI Council: Navigating the Future, One Step at a Time
Finding the right leadership is a pivotal step. It's not just about expertise but passion. Leaders who genuinely care . . .
Is Your Website Speed Costing You Customers? Orchard Can Help!
In today’s fast-paced digital world, website speed is no longer a luxury – it’s a necessity. Let’s dive . . .
Google Platform Update: Upgrade from Discovery Ads to Demand Gen
Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen. . . .
TikTok Challenges Google and Microsoft with New Search Ads Platform
Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the . . .
GA4 Transition at a Glance
OVERVIEW Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make . . .
ChatGPT: Reframing How We Work
Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” . . .
How to Stay Rooted During an Economic Downturn
The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a Solid Digital Marketing Program is . . .
Assets Now Playing Bigger Role in Google Ad Creation
Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .
Google Releases New Search Format
BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .
SEO & SEM: A Symbiotic Strategy
Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .
DuckDuckGo: Shiny Object or Search Engine Evolution?
Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .
Google Implements Continuous Scroll on Mobile Searches
Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .
The Halo Effect, UX & How to Increase User Perceptions
Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .
Google’s Favoritism Towards Responsive Display Ads
Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .
Facebook Advertising and the iOS 14.5 Update
Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .
Say Hello to Google Analytics 4
Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .
Using the Power of Data to
Drive Sales
Do you ever feel like you don’t really know your customer? You’re making content and managing your various marketing . . .
It's Time to Grow Beyond
Ready to partner with the team that has diverse industry experience, cross-platform prowess, AI acumen, and a distinctive breadth of marketing talent? Reach out to Orchard. We’ll help you Grow Beyond.
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