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Senior Marketing
Boomer Nostalgia Drives Life Plan Lead Nurture Campaign
A BLAST FROM THE PAST
See how Orchard Senior Marketing leveraged Boomer nostalgia to create an integrated campaign that positions a West Coast senior living community as the ultimate retirement destination.
A LOOK AT THE WORK
The notable work around this campaign centered on the direct mail pieces to promote Oakmont Gardens as a place where “Every Day is Vacay” – recreating vintage, 50’s-60’s style travel postcards that Baby Boomers recognized and loved.
Commercial Impact
1,130
new users to
landing page
412
event
RSVPs
25%
of RSVPs from
new markets
Solutions Architecture
When one of the nation’s largest senior living providers needed better, data-driven decision-making capabilities, Orchard’s Solutions Architecture offered exactly what they were looking for.
Marquette
Discover how Orchard’s comprehensive marketing expertise elevated Marquette by transforming their brand presence and connecting them with their prospects like never before.
Greenwood Village South
When an Indiana Life Plan community decided to expand and reimagine its campus, they turned to Orchard to take their partnership to the next level.
