Senior Marketing

Breaking Ground with a New Brand Experience for a Portfolio of Premier Communities

Delaney Logo White

Half page ad

ADVERTISING

CHALLENGE

The Delaney, a premier group of retirement communities in the Northeast, needed a way to visualize and communicate their unique point of difference in a crowded and highly competitive marketplace.

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BRANDING

APPROACH

Orchard Senior Marketing quickly developed a deep understanding of the primary target audience’s needs, the community’s unique points of difference, as well as actionable knowledge of the competitive landscape in order to set the foundation for success of this new brand:

  • Audience Personas
  • Brand Positioning & Story
  • Creative Platform Ideas
  • Sales Materials & Advertising
  • Website & Digital Performance Marketing

WHY IT WORKED

Orchard Senior Marketing’s integrated brand work set the stage for The Delaney’s new market entry that provided a cohesive look and an amplification approach to support this unique offering only available at The Delaney.

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