Breaking Ground with a New Brand Experience for a Portfolio of Premier Communities
The Delaney, a premier group of retirement communities in the Northeast, needed a way to visualize and communicate their unique point of difference in a crowded and highly competitive marketplace.
Orchard Senior Marketing quickly developed a deep understanding of the primary target audience’s needs, the community’s unique points of difference, as well as actionable knowledge of the competitive landscape in order to set the foundation for success of this new brand:
- Audience Personas
- Brand Positioning & Story
- Creative Platform Ideas
- Sales Materials & Advertising
- Website & Digital Performance Marketing
WHY IT WORKED
Orchard Senior Marketing’s integrated brand work set the stage for The Delaney’s new market entry that provided a cohesive look and an amplification approach to support this unique offering only available at The Delaney.