Senior Marketing
Generating Pre-Sales for a New Independent Living Expansion
Watch Case Story Video
IMPACTFUL PERFORMANCE MARKETING FOR ALDERSLY
See how Orchard Senior Marketing crafted a fully integrated program using both online and offline amplification tactics to drive pre-sale deposits for an expanding, picturesque California senior living community with a unique Danish heritage.
A LOOK AT THE WORK
From brand visual identification and creative work to a highly targeted, integrated, performance marketing program.
- Brand Story | Creative Platform | Campaign
- Marketing Planning
- Digital Performance Marketing
- Event Marketing Program: Direct Mail, Email, Facebook
- Sales Materials
Results
“To Get This Many People at a Community Event Right Now is Amazing”
Converting membership sign-up to depositors: Orchard Senior Marketing’s fully-integrated performance marketing approach has put Aldersly on pace to achieve pre-launch sales goals and break ground on the expansion!
Marquette
User testing played a crucial role in paving the way for a successful redesign of Marquette’s community website.
Westminster
To attract Austin’s “interested and interesting” prospects that could call Westminster their new home, Orchard tapped into local area culture and celebrity.
Westminster
When a Life Plan community in Texas needed to move one-bedroom inventory, Orchard touted the many benefits of “One”.
