Authentic Storytelling Gets the Attention of Small Businesses
DHL has great success with large and medium sized companies but identified a business need to grow the number of Small Business customers. To reveal the benefits of DHL for small businesses, the company wanted to showcase real customers in an authentic way by highlighting inspirational stories that revealed how using DHL helped support and promote their growth.
We collaborated with Megha Rao, founder of Holichic, to create the Small Business Spotlight campaign. The always-on content series featured Megha sharing her entrepreneurial journey, e-commerce tips, and product development advice in her own words. By embracing her unique personality and perspective, we crafted a genuine branded content experience.
WHY IT WORKED
Spotlighting Megha in an honest, transparent way allowed viewers to connect with a real DHL customer on a human level. Her tangible advice and insights provided value beyond promotion. The lighter branded touch ensured her authenticity took center stage.
This authentic storytelling resonated with aspiring entrepreneurs. The campaign exceeded engagement goals while forging an emotional connection with the community.