Orchard Partners With Heritage Pointe Communities

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Orchard Senior Marketing is partnering with Warren, IN-based Heritage Pointe Communities, as agency of record, to provide marketing services across three communities.  Orchard is leading brand renovation, consolidated website experience, lead generation and audience acquisition, integrated marketing and analytics.

Heritage Pointe manages three unique Life Plan Senior Living Communities across central and northern Indiana.  With over a century of providing quality care to seniors in the region, Heritage Pointe operates under a philosophy of care that focuses on helping seniors live life to the fullest.

With brand renovation work complete including new positioning, brand identity and an inspiring creative platform idea, a new consolidated website experience has launched that will become the hub for integrated traditional and digital marketing activities.

“We are fortunate to have the opportunity to work with such a seasoned team at Orchard.” said Heritage Pointe’s Vice President of Sales & Marketing, Tracy Irwin. “From the moment they presented to our executive team we knew there was something special about them and they were the right fit for our vision for the organization.  Orchard’s team has helped us achieve our goals across the organization and we look forward to what we will accomplish together in the future.”

Headquartered in Cincinnati, Ohio, Orchard Senior Marketing is a division of Orchard Digital Marketing, a leading, independent, modern marketing agency.  For nearly a decade, Orchard Digital Marketing has specialized in the creation of end-to-end, integrated growth marketing programs focused on brand, goal-based performance and sustainable business impact.  With extensive expertise in the senior living category, Orchard Senior Marketing provides business building solutions to Life Plan/CCRC and Rental models in over 100 communities across twenty-five states – and in all manner of engagement types, including:  Operational, Expansion and New Development Communities.  Orchard Senior Marketing’s singular mission is to help its clients grow beyond – from now to next – through measurable, performance-driven consumer experiences.

Orchard Senior Marketing’s suite of services includes:  Integrated Marketing, Digital and Traditional Media, Lead Generation, Brand Strategy, Creative Campaigns, Content Marketing, Web Design and Development, SEO, Marketing Automation, MarTech  and Analytics.

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