Comprehensive Marketing Solutions
Build Occupancy for Your Community, Affordably
Orchard’s team of senior living experts understands the changing expectations of seniors and their adult children, and we know the fierce competitive challenges you face, whether you’re a Life Plan community or follow a rental model. We’ll work with you to create an efficient, affordable integrated marketing solution, with a variety of programs and services that will:
your community in the marketplace
key senior living personas relevant to your goals and objectives and communicate to those prospects how you can uniquely meet their aging, care and retirement needs
a custom plan with tested, successful tactical executions that can be predicted, measured and optimized
real leads for your sales team to close
We combine your local market data with our audience insights to bring to life and effectively reach your prime prospects by understanding who they are and where they are.
- Audience identification
- Persona customization
- Data-driven targeting through buyer profiles & zip code targeting
Our rapid action planning process gives you the answers you need to quickly implement strategic and performance based marketing activities that match your community’s goals and objectives.
- Holistic budgeting based upon goals, category experience and industry benchmarks
- Competitive analysis
- Integrated performance marketing action plans
BRAND STRATEGY &
As media becomes more fragmented and audiences become more elusive, an overarching brand strategy has never been more important. Building the power of your brand plays a vital role in customer engagement and efficiently generating leads for your community.
- Brand positioning and communication building blocks
- Visual expression, including logo & brand identity
- Creative platform idea
DATA VISUALIZATION & REPORTING
Our proprietary data performance dashboard gives you a comprehensive look at your community’s performance. From marketing activities to lead generation performance to closing the loop with sales and occupancy data, our end-to-end metrics offer real time data based upon real time performance.
- End-to-end technology integration
- Performance measurement models
- Analytics & reporting
LEAD GENERATION & AWARENESS
With deep knowledge of the senior living category, we utilize a variety of digital and traditional tactics to communicate with your target audiences to spark interest, generate leads and, most importantly, build occupancy. The creation of an integrated awareness and lead generation plan should support the business strategies and goals of your community, set you apart in the marketplace and propel growth.
- Search marketing: paid & SEO
- Content marketing
- Direct mail
- Digital advertising
- Traditional media
Orchard’s email, content and marketing automation program connects your sales team to leads and helps accelerate those leads through the decision making and sales process to an eventual close.
- Email & content strategy
- Lead scoring
- Program deployment & measurement
We create meaningful messaging and content that addresses the needs of your target audiences, from independent living lifestyle content to key information crafted for those who are seeking higher levels of care.
- Messaging strategies
- Content calendar
- Content amplification across channels
Orchard’s direct mail program effectively targets prospects 1:1 by combining traditional direct mail activities with SmartDM(™), our innovative, proprietary DM tool that remarkets direct mail based upon your prospects’ website behaviors.
- DM strategy & planning
- SmartDM implementation
- Deployment & measurement
Our Creative Services copy and design teams will give you a consistent brand voice in the marketplace and ensure your story is powerfully told across all sales and marketing channels.
- Digital & traditional advertising
- Sales materials
- Video, photography, graphics, blogs
We’ll give your sales team tools that can help them succeed, including materials that tell the story of your community, promote your unique advantages and differentiate your offering vs. competition.
- Brochures & sell sheets
- Video & webinar content
- Case stories & testimonial content
Results for maximum impact
We helped a life plan community achieve their annual occupancy goals with a robust digital marketing program.
Results for maximum impact
website contact forms
We helped increase website form inquiries for sales team engagement.
We helped a leading Life Plan community significantly increase sales leads.