Engaging Website Experiences
HIGH-PERFORMING
WEBSITES THAT
GENERATE LEADS
Orchard has monitored and collected the behaviors of seniors and their adult children on a range of senior living websites, including, most importantly, those interactions which lead to acquisition and conversion. This data-driven approach–along with harnessing quantitative analytics and qualitative user testing and research–has allowed us to create the ultimate high performing website experience with design, architecture, UX, development, copy and SEO that drives engagement and quality leads to your community.
YOUR WEBSITE IS
YOUR COMMUNITY’S
FRONT DOOR
According to Google, a website has a ½ second to make a first impression. So, how is your digital front door saying hello? Do visitors want to come in and stay a while? Is your site actively engaging potential prospects and creating viable leads for your sales team to close? Here are Orchard’s core principles for senior living websites that truly perform. The site:
- is welcoming & inviting for multiple audiences
- tells the story of the community
- is customer-centric and conversion-focused
- takes as a mobile first approach
- is optimized for search engines
- has an optimal user experience
Our Turnkey Website Offering Is
Comprehensive And Cost-Effective
Whether you need a website for a single community or multiple sites for a range of communities in your portfolio, Orchard has an offering that meets your needs. Services include:
- Site architecture
- Content creation, copy & design
- Development
- SEO
- Technical integration
Results for maximum impact
77%
Increase in
site traffic
We helped a leading Life Plan community increase their website traffic with interested prospects.
Results for maximum impact
16%
Increase in
lead conversion rate
We helped rental communities increase efficiency with their digital marketing program.
81%
Of website leads
from search
We increased digital leads by maximizing paid and SEO activities.
