Seek the Experience of Orchard Senior Marketing and Come Grow With Us.

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Driven by Data. Obsessed with Outcomes. Years of Experience in Senior Living.

At Orchard, you’ll find a team with decades of marketing strategy and branding experience with a deep understanding of seniors and their adult children supported by years of 1st and 3rd party data analysis. We always put you first—your immediate needs and your long term goals—with the agility to employ the right tactics, technologies and tools at the right time to optimize your customer’s experience and drive real leads for measurable results.
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Lead Generation Marketing

Your need to drive occupancy and the intense competition for qualified leads are challenges you face every day. We know the demands of the senior living marketplace, and also understand the operational and budgetary realities of your business−marketing must deliver, in real, measurable ways, at an exceptional ROI.

We fully understand the mindsets of seniors and their adult children because we’ve been collecting and analyzing their respective data for years. And our continual mining of senior data alerts us to emerging trends, so we always know which messages truly resonate, when and where to engage prime prospects, and how best to optimize the digital ecosystem to generate leads and make every dollar count.

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Results for maximum impact

2x

increase in
goal completions

A high-end portfolio of rental communities significantly increased their annual leads with Orchard’s new brand platform, web experience and digital marketing program.

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Results for maximum impact

Exceeded Annual
Inquiry Goal by

20%

A successful Life Plan community reached their occupancy goals with our over-delivery of inquiries.


64%

Increase in
website conversions

A multi-channel digital marketing program drove conversions and lead growth for a leading Life Plan community.

Agile.
Knowledgeable.
Experienced.

We’ve created a nimble, agile, boutique team of experienced senior living marketers with the knowledge to utilize your systems and help you accomplish your specific goals with maximum cost efficiency.

Experts in the category, driven by data and focused on value, Orchard’s dedicated senior living team provides the right-sized solution for any size of challenge.

MEET THE TEAM

Founder,
Chief Strategist

Kara
Schwandner

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Founder,
Chief Strategist

Kara Schwandner

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Vice President of Orchard Senior Marketing

Janelle
Hopper

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Vice President of Orchard Senior Marketing

Janelle Hopper

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Clients

TRUSTED BY SENIOR
LIVING COMMUNITIES
ACROSS THE U.S.

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