Director of Media Integration
With 20+ years of demonstrated success, Matt is a strategy-oriented media, direct marketing and digital expert focused on results. His work with C-level business and industry leaders creates paradigm shifts in the digital marketing value equation, delivering award-winning B2B and B2C organic and paid social, trade show, direct response, lead generation, customer acquisition, content marketing, and brand awareness campaigns. His certifications include all major social media platforms, plus AdWords, Google Analytics, DoubleClick, Hubspot, SharpSpring, Acquisio, WordStream, Sizmek, Marketo and Eloqua. Matt has extensive experience with a variety of healthcare accounts, including Anthem, EyeMed, Johnson & Johnson, Asensia Diabetes Care, and Skin Cancer Center.
Senior Search Strategist
What did you dream you would be when you grew up? A Ballerina Spy
Is there any one book, person, place or thing that has influenced you the most? My mother, she was a pioneer for Women, she was the first women at WLWTV (Ch. 5) to wear pants, she was the first female executive, and the first women to have paid maternity leave. Also she’s a successful artist and has loved what she does for over 60 years, not many people can say that.
What excites you about the agency business & marketing? Agency life is empowering and has a wonderful sense of community or family, especially Orchard.
Where did you grow up? Northern Kentucky, my parents started Main Strauss Village in 1972 with another couple.
Do you have any passion projects outside of Orchard? Gardening and growing edible plants for family and Interior decorating, I’ve decorated a lot of friends and family homes and some of their friends too.
Describe your family (husband, dog, cat & bird….) I have an amazing husband, the key to our relationship is laughter, trust, and cooperation, along with two stepsons that are 9 & 12, they’re great, they follow in their dad’s footsteps with being polite and respectful. We have 2 cats Nippert & Angel who we call our “Lovebugs”, they love to cuddle with us.
Any special awards or recognitions? I still hold the fastest cross country record in my highschool, fastest female time for a 3.1-mile race.
Life is a bunch of tests to make sure you come out stronger then you were
What did you dream you would be when you grew up? I dreamt of being a New York Times bestselling author and reality TV star. I still dream about being a world-touring DJ and podcast host.
Is there any one book, person, place or thing that has influenced you the most? My grandfather has been the most influential person in my life. I am constantly inspired by his charm, wit, and instincts when it comes to business.
What excites you about the agency business & marketing? I am most excited about the diversity of the background and expertise of my peers within the agency world. Additionally, I am captivated by the creativity and problem-solving skills within these industries.
Where did you grow up? I grew up in a small, suburban town outside of Cincinnati, OH.
Do you have any passion projects outside of Orchard? I am currently in the process of teaching myself music production software in the hopes of eventually publishing tracks online.
Describe your family (husband, dog, cat & bird….) My family consists of my parents – Shelley & Steve, and my two younger brothers, Jack & Charlie. Jack is currently a 3rd year at UC and Charlie will be a Freshman within DAAP this coming fall. All 3 of us kids are/will be Bearcat Alumni! Lastly, we have two cats, a rescue pup, and a frog.
Any special awards or recognitions? At the University of Cincinnati, I was part of the Lindner Honors-PLUS program.
Be kind to others, have a good time, and show up with your best attitude. It’s that simple.
Lead Solutions Architect
Social Media Strategist
Content Marketing Strategist
David’s two-decade career in digital marketing has been focused on helping brands navigate the constantly shifting digital landscape to create experiences that engage audiences to meet strategic marketing objectives. An early adopter of digital marketing, he has a diverse range of experience working with big brands like Procter & Gamble, Valvoline, Rust-Oleum, J&J, Kikkoman, and U.S. Bank. David created and launched Magnetic Content Studios in 2012 as part of Empower MediaMarketing. Before that he was GM of Barefoot Proximity’s joint venture with P&G Productions, Man of the House, an online experience focused on helping dads navigate their changing cultural roles. David’s category experience also includes leading a $700M content strategy and analytics program through deployment for in-home senior care leader, Visiting Angels.
What did you dream you would be when you grew up? There is what I really dreamt about – being a professional soccer player, and there is what I really thought I’d be – an architect. I suppose I’m living my dream – I’m a marketing architect.
Is there any one book, person, place or thing that has influenced you the most? Growing up in an Italian family, we had an opportunity to travel to Italy many times before I was 18 and I think those experiences gave me a broader appreciation of the world.
What excites you about the agency business & marketing? Helping clients pursue new opportunities and drive innovation – in agency speak: Fixing things
Where did you grow up? Southwest Ohio, but see answer above
Do you have any passion projects outside of Orchard? I’ve become a fairly avid cyclist and I’m starting to get involved in charity rides and events. I also love to pay it forward and enjoy teaching the next generation of content marketers at the University of Missouri’s Journalism school.
Describe your family (husband, dog, cat & bird….) Wife, 2 daughters and 2 dogs, along with me, the Rodney Dangerfield of the family.
Any special awards or recognitions? Not really, it’s not about me ): But seriously, the best recognition I’ve ever received was being called “dad”.
Life is too short to drink cheap wine. Or on the more serious side – “We see our agency as a set of training wheels. Whether big or small, we focus on helping clients eventually ride well without us”
Account & Business Strategist
Fran’s 20+ years in the industry as a business and account strategist has focused on helping brands align business goals with multi-channel marketing strategies to drive results. Fran led the growth of a digital/content marketing powerhouse agency that was acquired by Omnicom. Working on a range of CPG brands, Fran’s category experience also includes leading a $700M content strategy and analytics program through deployment for in-home senior care leader, Visiting Angels.
What did you dream you would be when you grew up? I loved creating and building new things – building working draw bridges out of legos before they had kits, drawing exotic cars, designing tree forts – so I thought I would be a car designer, engineer or architect. I actually graduated Villanova with a mechanical engineering degree.
Is there any one book, person, place or thing that has influenced you the most? Early in my career, my dad gave me Brian Tracy’s Psychology of Achievement, a 12 cassette program and workbook. One exercise prompted me to visualize success and write down 10 big goals. I didn’t realize how impactful that exercise was until I discovered the list 15 years later. I had accomplished all but two. I am still working on becoming a 10 handicap golfer and celebrating my 50th wedding anniversary.
What excites you about the agency business & marketing? Unlocking insights that drive strategy and inspiring great creative to builds brands.
Where did you grow up? In New Jersey 18 miles west of the Statue of Liberty, but I have strong family roots in the Philadelphia, the Cradle of Liberty.
Do you have any passion projects outside of Orchard? My two sisters and I started a speech pathology practice in Pennsylvania called Kidmunicate Pediatric Speech Therapy. I love creating and building brands.
Describe your family (husband, dog, cat & bird….) Wife (Janean), two sons (Korbyn and Domenic), one daughter (Siena) and a dog (Nova).
Any special awards or recognitions? Sticking with the creating new things theme – I won a Judges Choice ADDY for an ad campaign I concepted, wrote and art directed based on a great insight.
If you love your God fully, your spouse faithfully, your family fervently and your country fearlessly, you will enjoy life fantastically forever.