Our Take on Happenings Across the Digital Landscape

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Article

SEO & SEM: A Symbiotic Strategy

Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .

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POV

DuckDuckGo: Shiny Object or Search Engine Evolution?

Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .

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POV

Google Implements Continuous Scroll on Mobile Searches

Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .

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Article

The Halo Effect, UX & How to Increase User Perceptions

Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .

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POV

Google’s Favoritism Towards Responsive Display Ads

Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .

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POV

Facebook Advertising and the iOS 14.5 Update

Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .

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POV

Say Hello to Google Analytics 4

Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .

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Article

Using the Power of Data to
Drive Sales

Do you ever feel like you don’t really know your customer? You’re making content and managing your various marketing . . .

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