Our Take on Happenings Across the Digital Landscape
Google Releases New Search Format
BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .
SEO & SEM: A Symbiotic Strategy
Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .
DuckDuckGo: Shiny Object or Search Engine Evolution?
Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .
Google Implements Continuous Scroll on Mobile Searches
Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .
The Halo Effect, UX & How to Increase User Perceptions
Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .
Google’s Favoritism Towards Responsive Display Ads
Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .
Facebook Advertising and the iOS 14.5 Update
Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .
Say Hello to Google Analytics 4
Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .
Using the Power of Data to
Drive Sales
Do you ever feel like you don’t really know your customer? You’re making content and managing your various marketing . . .
