Our Take on Happenings Across the Digital Landscape
How to Stay Rooted During an Economic Downturn
The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a Solid Digital Marketing Program is . . .


Assets Now Playing Bigger Role in Google Ad Creation
Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .


Google Releases New Search Format
BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .


SEO & SEM: A Symbiotic Strategy
Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .


DuckDuckGo: Shiny Object or Search Engine Evolution?
Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .


Google Implements Continuous Scroll on Mobile Searches
Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .


The Halo Effect, UX & How to Increase User Perceptions
Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .


Google’s Favoritism Towards Responsive Display Ads
Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .


Facebook Advertising and the iOS 14.5 Update
Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .


Say Hello to Google Analytics 4
Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .

