Our Take on Happenings Across the Digital Landscape
Google Platform Update: Upgrade from Discovery Ads to Demand Gen
Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen. . . .
TikTok Challenges Google and Microsoft with New Search Ads Platform
Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the . . .
GA4 Transition at a Glance
OVERVIEW Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make . . .
ChatGPT: Reframing How We Work
Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” . . .
How to Stay Rooted During an Economic Downturn
The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a Solid Digital Marketing Program is . . .
Assets Now Playing Bigger Role in Google Ad Creation
Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .
Google Releases New Search Format
BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .
SEO & SEM: A Symbiotic Strategy
Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .
DuckDuckGo: Shiny Object or Search Engine Evolution?
Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .
Google Implements Continuous Scroll on Mobile Searches
Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .
