Our Take on Happenings Across the Digital Landscape

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Article

How to Stay Rooted During an Economic Downturn

The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a  Solid Digital Marketing Program is . . .

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Assets Now Playing Bigger Role in Google Ad Creation

Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .

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Google Releases New Search Format

BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .

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SEO & SEM: A Symbiotic Strategy

Search Engine Synergy At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) . . .

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DuckDuckGo: Shiny Object or Search Engine Evolution?

Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .

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Google Implements Continuous Scroll on Mobile Searches

Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .

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The Halo Effect, UX & How to Increase User Perceptions

Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On . . .

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Google’s Favoritism Towards Responsive Display Ads

Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .

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Facebook Advertising and the iOS 14.5 Update

Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .

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Say Hello to Google Analytics 4

Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .

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