Our Take on Happenings Across the Digital Landscape

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Google Marketing Live 2024

Google Marketing Live took place on May 21st this year. This is Google’s annual live keynote event where they announce . . .

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Forming Your AI Council: Navigating the Future, One Step at a Time

Finding the right leadership is a pivotal step. It's not just about expertise but passion. Leaders who genuinely care . . .

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Is Your Website Speed Costing You Customers? Orchard Can Help!

In today’s fast-paced digital world, website speed is no longer a luxury – it’s a necessity. Let’s dive . . .

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Google Platform Update: Upgrade from Discovery Ads to Demand Gen

Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen. . . .

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TikTok Challenges Google and Microsoft with New Search Ads Platform

Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the . . .

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GA4 Transition at a Glance

OVERVIEW Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make . . .

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ChatGPT: Reframing How We Work

Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” . . .

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How to Stay Rooted During an Economic Downturn

The Google Algorithm is Economics Agnostic (And Other Reasons Why Investing In a  Solid Digital Marketing Program is . . .

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Assets Now Playing Bigger Role in Google Ad Creation

Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .

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Google Releases New Search Format

BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .

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