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Senior Marketing Reimagined
G.O. to the Next Level
Orchard Senior Marketing brings together a team with decades of marketing strategy and branding experience who have a deep understanding of seniors and their adult children. Our category expertise is supported by our Growth Optimization model that drives conversions and quality inquiries through three core offerings:
- Solutions Architecture
We design scalable marketing systems that connect data and technology to deliver on your business goals with meaningful reporting and actionable analytics. - Total Digital Experience
We continuously improve your prospect’s online experience with your brand by optimizing your website and digital entry points. - Integrated Communications
We optimize marketing efforts across the entire customer journey through holistic planning, creation, and execution.
Boosting Conversions and Quality Inquiries
11%
Increase in Paid Media Conversions
20%
Increase in Annual Inquiry Goal
64%
Increase in Website Conversions
Our Clients
We provide business building solutions to Life Plan/CCRC and Rental models in over 100 communities across twenty-five states. Whether it’s driving occupancy, creating leads for a community expansion, or generating interest in a brand-new development, we’re here with the expertise and experience to help you reach your business goals.
SERVICES
Taking You from Now to Next
We always put you first—your immediate needs and your long-term goals—with the agility to employ the right tactics, technologies and tools at the right time to take you from now to next.
Integrated Marketing
We craft cohesive campaigns across a variety of channels, ensuring consistent messaging and maximum impact for the measurable results that build business.
Digital and Traditional Media
Our channel agnostic approach to driving engagement and achieving measurable results leverages the targeting and reach advantages of the complete range of paid media, from AI-elevated digital to traditional channels to social platforms.
Brand Strategy
We craft innovative brand strategies that resonate with target audiences, drive engagement, and elevate brand presence to achieve long-term business success.
Creative
Our dynamic creative department transforms strategy-fueled ideas into captivating campaigns through vibrant storytelling, engaging design, and deft execution that leaves a lasting impact on audiences and drives real, measurable results.
Web Design
From UX-guided interfaces to beautifully conceived designs that capture brand essence, websites crafted by Orchard ensure a complete digital hub experience that emphasizes search optimized content, captivates audiences, and drives meaningful interactions that lead to conversion.
Content Marketing
Orchard Content Studios creates and distributes strategy-guided, performance-driven content to reach and motivate the right audiences, in the right channels, at the right time.
Search Engine Optimization
Our comprehensive SEO services will enhance your online visibility through keyword optimization, technical SEO, and link building. We can help you drive organic traffic, boost search rankings, and improve your website’s performance across search engines.
Marketing Automation
Orchard’s cutting-edge marketing automation services streamline your campaigns through advanced tools and strategies. We optimize customer journeys, enhance lead nurturing, and boost efficiency, enabling personalized, data-driven marketing that drives conversions.
Martech and Analytics
We’re experts in the integration and implementation of a wide range of marketing technology solutions that can optimize marketing operations, while our advanced analytics capabilities can harness data-driven insights to measure campaign performance, optimize strategies, and drive informed decision-making.
Talent. Experience. Connection.
Senior Marketing Leadership
Deep experience in the category, deep connection to the communities we serve. Our senior marketing team is committed to personally leading our clients with robust strategies that drive engagement.
Founder, Chief Strategist
Kara Schwandner
Founder, Chief Strategist
Kara Schwandner
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Chief Innovation Officer
Ryan Derrow
Chief Innovation Officer
Ryan Derrow
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VP, Account Leadership
Janelle Hopper
VP, Account Leadership
Janelle Hopper
“
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Executive Creative Director
Steve Stenken
Executive Creative Director
Steve Stenken
“
What masquerades as a problem is just an opportunity to exercise commitment, unleash energy, and allow yourself to be a channel open to inspiration.
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Director, User Experience
Heather Volpenhein
Director, User Experience
Heather Volpenhein
“
Empathy is necessary when advocating for users by gaining a deeper understanding of their perspectives & finding solutions for their obstacles through proactive research & creative problem-solving.
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Director, Media
Samantha Carson
Director, Media
Samantha Carson
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Associate Director,
Account Leadership
Sam Markle
Associate Director,
Account Leadership
Sam Markle
“
Always try to leave things better than you found them.
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We Have Stories to Tell
Take a look at our featured case stories for just a preview of what Orchard Senior Marketing can do for you.
Senior Marketing
Marquette
Website User Testing, Website Redesign
Senior Marketing
Marquette
Website User Testing, Website Redesign
User testing played a crucial role in paving the way for a successful redesign of Marquette’s community website.
Senior Marketing
Westminster
Event Marketing, Creative Development
Senior Marketing
Westminster
Event Marketing, Creative Development
To attract Austin’s “interested and interesting” prospects that could call Westminster their new home, Orchard tapped into local area culture and celebrity.
Senior Marketing
Oakmont Gardens
Integrated Marketing, Creative Development
Senior Marketing
Oakmont Gardens
Integrated Marketing, Creative Development
When a West Coast Senior Living Community needed to tout its extensive resort-style amenities and active lifestyle, Orchard went full Boomer.
What Our Clients Have to Say
It’s Time to Grow Beyond
Ready to partner with the team that has diverse industry experience, cross-platform prowess, AI acumen, and a distinctive breadth of marketing talent? Reach out to Orchard. We’ll help you Grow Beyond.
(513) 438-8504
708 Walnut Street, Suite 400,
