With deep experience in senior living, including exceptional knowledge of digital marketing programs for Life Plan and rental communities, Samantha is dedicated to building strong relationships with clients and helping them utilize marketing to meet their occupancy goals. She is responsible for day-to-day account management, as well as financial management of projects, overseeing all aspects of integrated marketing programs to ensure strategic, creative and performance delivery. Her goal is to exceed client expectations in communication and project outcomes.
What did you dream you would be when you grew up? Well, a few different things. In third grade we went to the Kennedy Space Center in Florida, and I wanted to be an astronaut. Then when I was older and started babysitting, I thought I wanted to be a teacher.
Is there any one book, person, place or thing that has influenced you the most? My dad! He was the kindest person I have ever known. He was smart, funny, and incredibly supportive no matter what I did!
What excites you about the agency business & marketing? Being able to build relationships with my clients and help deliver on their business needs and goals.
Where did you grow up? Fun Fact: I was actually born in Canada and have dual citizenship. My family moved to Florida when I was two and lived there for eight years before moving to the Cleveland area, where I lived until I went to college.
Do you have any passion projects outside of Orchard? Nothing big, but I am trying to read and get outside more. I also like to try new restaurants + bars!
Describe your family (husband, dog, cat & bird….) I am not married and don’t have any kids yet! I think about getting a dog almost daily, so that will surely happen soon. ?
Always try to leave things better than you found them.