Senior Marketing
Orchard Creates 13 Re-branded Senior Marketing Websites in Record Time
WEB DESIGN
CHALLENGE
Life Care Services’ management acquisition of 13 Healthpeak Properties’ communities required a new branded presence in the marketplace quickly. To set the communities up for a successful launch, the company turned to Orchard to lead new logo and brand identity work, along with the creation of website destinations for these high-end Life Plan communities.
Brand Identity
APPROACH
Orchard designed a brand identity system including logo, color palate & typography that could be customized for each community location across the country. We also created an optimal senior marketing website user experience through simplified and intuitive navigation, meaningful content and a conversion-centric user journey. As part of the work, our team also executed SEO implementation and technical integrations between websites, as well as instituting a CRM platform and Google Data Studio for performance measurement.
Results
compelling and
effective sites
live within
13 weeks
Marquette
User testing played a crucial role in paving the way for a successful redesign of Marquette’s community website.
Westminster
To attract Austin’s “interested and interesting” prospects that could call Westminster their new home, Orchard tapped into local area culture and celebrity.
Westminster
When a Life Plan community in Texas needed to move one-bedroom inventory, Orchard touted the many benefits of “One”.
