Senior Marketing
Orchard creates 13 re-branded senior marketing websites in record time
WEB DESIGN
CHALLENGE
Life Care Services’ recent management acquisition of 13 Healthpeak Properties’ communities required a new branded presence in the marketplace quickly. To set the communities up for a successful launch, the company turned to Orchard to lead new logo and brand identity work, along with the creation of website destinations for these high-end Life Plan communities.
Brand Identity
APPROACH
Orchard designed a brand identity system including logo, color palate & typography that could be customized for each community location across the country. We also created an optimal senior marketing website user experience through simplified and intuitive navigation, meaningful content and a conversion-centric user journey. As part of the work, our team also executed SEO implementation and technical integrations between websites, as well as instituting a CRM platform and Google Data Studio for performance measurement.
Results
Compelling and
effective sites
live within
13 weeks
The websites launched successfully and have been generating activity for the communities. And Orchard developed outstanding logo design work that will represent the communities very well into the future.
”I appreciate the professional and responsive engagement with this huge undertaking! The leadership was tremendous.
”Foulk, Shipley, & Millcroft Living
Three Delaware communities needed a brand transformation. Specifically, a new brand vision and a new integrated marketing and amplification program.
Signature Delaney
The Delaney needed a way to visualize and communicate their unique point of difference in a crowded and competitive marketplace.
Aldersly
Orchard developed a fully integrated program to drive pre-sale deposits for a picturesque California senior living community.
