Orchard creates 13 re-branded senior marketing websites in record time
Life Care Services’ recent management acquisition of 13 Healthpeak Properties’ communities required a new branded presence in the marketplace quickly. To set the communities up for a successful launch, the company turned to Orchard to lead new logo and brand identity work, along with the creation of website destinations for these high-end Life Plan communities.
Orchard designed a brand identity system including logo, color palate & typography that could be customized for each community location across the country. We also created an optimal senior marketing website user experience through simplified and intuitive navigation, meaningful content and a conversion-centric user journey. As part of the work, our team also executed SEO implementation and technical integrations between websites, as well as instituting a CRM platform and Google Data Studio for performance measurement.