Skip to the content
Senior Marketing
Transforming Complexity Into a Connected Experience
CHALLENGE
LifeSpire of Virginia, a not-for-profit senior living company with five Life Plan Communities, a Foundation, and an At-Home program, was entering an exciting stage of growth. With multiple strong community brands and programs, they saw the opportunity to bring greater alignment and efficiency across their enterprise. Their marketing and digital systems had been built independently over time, creating the chance to unify identities, streamline technology, and strengthen brand consistency.
APPROACH
As Agency of Record, Orchard built a comprehensive strategy anchored in solutions architecture and cross-enterprise integration.
- Brand Identity System
- Digital Ecosystem
- Content & SEO
- Technology & Analytics
- Media & Creative
- Email Nurture
- Performance Dashboard
- Integrated Marketing Programs
WHY IT WORKED
The strategy tackled both brand cohesion and operational efficiency simultaneously. By replacing fragmented systems with an integrated architecture, LifeSpire gained a scalable model that empowered local teams while maintaining corporate consistency. Orchard orchestrated collaboration across client stakeholders and subject matter experts, ensuring alignment from strategy through execution.
Outcome
LifeSpire now operates with a unified brand presence across all communities, the Foundation, and the At-Home program. A consolidated website, rebuilt GA4, and CRM/MatrixCare integration improved digital experiences for families and delivered leadership clearer insights. Refreshed media, new dashboards, and practical toolkits empowered teams and established a scalable foundation for future growth.
Heritage Pointe Communities
From three outdated senior living community websites to one future-ready hub—see how Orchard streamlined operations, improved UX, and unlocked growth for Heritage Pointe.
Solutions Architecture
When one of the nation’s largest senior living providers needed better, data-driven decision-making capabilities, Orchard’s Solutions Architecture offered exactly what they were looking for.
Marquette
Discover how Orchard’s comprehensive marketing expertise elevated Marquette by transforming their brand presence and connecting them with their prospects like never before.
