Senior Marketing

A Thriving Life Plan Community Drove a 33% Increase in Website Completions.

Greenwood Village South

Greenwood Village Site Example

WEB DESIGN

CHALLENGE

Greenwood Village South, a prosperous Life Plan Community based in Indiana, needed to better connect with prospective residents by taking on their biggest competition, home.

GVS Remarketing Ad

PAID SOCIAL

APPROACH

As a springboard for the work, Orchard derived a key insight about the target audience of wanting the comfort and familiarity of their home AND their community. Developing work through this lens, “The Life You Love, In The Neighborhood You Call Home” was concepted as the creative platform idea and extended into a new, engaging and conversion-centric site design.

Results

33%

Increase in website goal
completions post launch

29%

Increase in
website users


Incremental leads were generated
for sales team to

convert