Senior Marketing
A Thriving Life Plan Community Drove a 33% Increase in Website Completions
WEB DESIGN
CHALLENGE
Greenwood Village South, a prosperous Life Plan Community based in Indiana, needed to better connect with prospective residents by taking on their biggest competition, home.
PAID SOCIAL
APPROACH
As a springboard for the work, Orchard derived a key insight about the target audience of wanting the comfort and familiarity of their home AND their community. Developing work through this lens, “The Life You Love, In The Neighborhood You Call Home” was concepted as the creative platform idea and extended into a new, engaging and conversion-centric site design.
Results
33%
Increase in website goal
completions post launch
29%
Increase in website users
Incremental leads were generated
for sales team to
convert
Foulk, Shipley, & Millcroft Living
Three Delaware communities needed a brand transformation. Specifically, a new brand vision and a new integrated marketing and amplification program.
Signature Delaney
The Delaney needed a way to visualize and communicate their unique point of difference in a crowded and competitive marketplace.
Aldersly
Orchard developed a fully integrated program to drive pre-sale deposits for a picturesque California senior living community.
