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B2B
Fast Launch of Tech/Pharma Website Clarifies Offering for Industry Leaders … Right on Time
CHALLENGE
Aprecia, the world’s first company to secure regulatory approval and commercialize 3D printing for the pharmaceutical industry, needed to enhance its online experience with a website that could provide clarity around its technology and capabilities offerings. With the health tech conference season right around the corner, the company required the quick launch of a reimagined site that could effectively speak to the needs of leaders in the pharmaceutical industry.
APPROACH
Orchard partnered with Aprecia using an iterative, focused, “speed to launch” mindset. With new brand positioning and identity work underway (but yet to be completed), we created an interim site for the company that simplified the user experience, drove clarity around Aprecia’s technology and capabilities, and resonated with multiple audiences.
WHY IT WORKED
Orchard’s approach was successful due to a combination of strategic focus and adaptive execution. The iterative, “speed to launch” methodology ensured that the project maintained momentum and met tight deadlines, allowing for immediate improvements in user experience while the new brand positioning was still being finalized.
Outcome
The result was a site experience that positions Aprecia as an innovative leader in advanced 3DP technologies that can help pharma companies solve their toughest formulation, delivery form, and manufacturing challenges.
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