Skip to the content
B2B
Orchard Program Triples DHL’s Completed Job Applications in Just One Month
CHALLENGE
DHL, a global logistics giant, needed local help. The company needed to fill their pipeline with quality candidates in order to keep their global hub of operations running smoothly and revenue flowing. The marketing team wanted to better understand audience behavior, devise more effective campaign targeting, boost digital campaign performance, and improve investment decision-making.
APPROACH
The Orchard team set in place multiple workstreams to build a high-performing program.
Tech
From infrastructure audit to marketing data cleansing to connecting application tracking systems withing the Google Marketing Platform, the technical integration allowed the ability to tied paid media efforts to completed applications.
Strategy & Insights
- Derived local market data insights through keyword research, historic data and trends to optimize bids, budget, and campaign settings
- Built and visualized application funnel to gather user experience data
- Segmented and clustered users that abandoned the funnel for omni-channel remarketing
Campaign Deployment
- A geo-targeted paid search campaign pushed DHL’s marketing messaging to only prospective job applicants based on their digital footprint
- Integration of search into overall marketing mix ensured consistency in messaging and optimized channel mix
Performance Measurement
- Established performance measurement model within Google Data Studio incorporating all data sources
- Established data visualization to create meaningful, shareable snapshots of data and insights
Results
3x
number of
applications within
1 month of
campaign launch
budget
efficiencies
with better
targeting
real time data
& decision making
Aprecia
Orchard redesigned a website for a global leader in 3D printing for the pharmaceutical industry and showcased its technology to the world.
Solutions Architecture
When one of the nation’s largest senior living providers needed better, data-driven decision-making capabilities, Orchard’s Solutions Architecture offered exactly what they were looking for.
Marquette
Discover how Orchard’s comprehensive marketing expertise elevated Marquette by transforming their brand presence and connecting them with their prospects like never before.
