Our Take on Happenings Across the Digital Landscape
Google Platform Update: Upgrade from Discovery Ads to Demand Gen
Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen. . . .
TikTok Challenges Google and Microsoft with New Search Ads Platform
Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the . . .
GA4 Transition at a Glance
OVERVIEW Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make . . .
Assets Now Playing Bigger Role in Google Ad Creation
Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving . . .
Google Releases New Search Format
BACKGROUND Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there . . .
DuckDuckGo: Shiny Object or Search Engine Evolution?
Background For as long as the Internet has been widely accessible, Google has dominated the search engine market. . . .
Google Implements Continuous Scroll on Mobile Searches
Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of . . .
Google’s Favoritism Towards Responsive Display Ads
Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term . . .
Facebook Advertising and the iOS 14.5 Update
Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser . . .
Say Hello to Google Analytics 4
Google Analytics has a new property! It was released into beta in October of last year and is now the default for all . . .
