“Information is the oil of the 21st century, and analytics is the combustion engine.”
Peter Sondergaard, Gartner, Inc.
“Businesses across verticals are increasing their use of marketing analytics before making decisions.”
The CMO Survey, August 2017
“Mobile will drive 69% of search ad growth by 2022.”
“The rise in analytics has given marketing departments P&L accountability and authority… the best companies are making decisions that drive financial performance.”
Harvard Business Review