B2C

Digital Transformation Fuels Sales and Share

Tire Discounters Store Front

CHALLENGE

Tire Discounters, the fastest growing retail chain in the Midwest, was looking to drive, measure and optimize business performance of over 55 store locations, each with differing and unique needs. With a growing store footprint, the brand needed to grow local market share, improve performance and leverage learnings to drive results in highly competitive existing and new markets.

APPROACH

The Orchard team broke down data silos and integrated online platforms for actionable business and marketing intelligence. A test, assess, and scale mindset was required to generate meaningful impact.

  • Utilized social properties, data-centric hyper local approach
  • Leveraged website as central hub driving content, personalization and lead generation
  • Created advanced data analytics protocols that drove real-time decision making and optimizations

WHY IT WORKED

Orchard drove digital transformation across marketing, analytics, web and developed a playbook for location marketing and analytics programs. A confluence of advanced insights derived from data, geolocation at scale, and resonant content drove conversions and store traffic for Tire Discounters across the map.

Results

91%

Increase in
digital conversions


42%

Increase in store
foot traffic


120+

Growth in
store locations