Helping a Start-up Fulfill Its Worthy Mission
Along with our strategic partner Magnetic Content Studios, Orchard worked with nationally ranked startup accelerator The Brandery in assisting ilixer, a fledgling mealsupplement company. The powdered meals created by ilixer pack a completely nutritious meal in every regular serving, with 27 vitamins and minerals and the optimal profile of proteins, carbs, fats, and fibers. Orchard’s assignment in the 12-week accelerator program was to help the company define its brand proposition, bring to lifethe brand look, and leverage data insights useful for brand growth andpotential VC funding.
Orchard’s multi-disciplinary team collaborated closely with ilixer’s key personnel to create critical foundational work that provides the necessary building blocksfrom which the brand can grow. Work included:
- Identification of brand’s core strategic target
- Development of equity pyramid to define core brand equity, brand character, points of difference, RTB’s, and tagline
- Creation of logo and powerful visualizations to bring the brand to life
- Collection and analysis of data to create profile of ideal customer, ascertain market potential, determine price structure, and forecast sales and revenue thresholds with associated media and marketing
The startup brand’s key foundational elements are now in place, but the journey has just begun. The Orchard and Magnetic Content Studio teams are now working on executing a go-to-market digital accelerator program, along with an updated website experience, to drive ecommerce sales, build momentum in the marketplace, and help ilixer fulfill it’s ultimate mission: to nourish the people of the world completely with every meal.