Driving Leads and Building Occupancy
As the steady stream of baby boomers hitting retirement age continues, the supply of senior living communities being added to the marketplace has seen an accompanying increase—with no apparent slowdown in sight. Amid this growing competition, communities have sought the category expertise of Orchard to help them stand out in the burgeoning senior living landscape and to utilize the digital channels to connect with seniors and their adult children.
With an expansive portfolio of work for a range of premier senior living communities, including Life Plan and rental communities across all areas of care, we understand the changing expectations of today’s seniors and their adult children. We know how to utilize search strategies, website destinations, email marketing, display & remarketing, content marketing and a variety of other powerful digital tactics to communicate with them to spark interest, drive leads and, most importantly, build occupancy.
With over 65 communities, Orchard’s programs have led to year over year increases in website leads and digital inquiries ultimately leading to growth in occupancy rates.
Email & content marketing programs that connect with prospects at every stage of their buyer journey.
Re-engaging website visitors with meaningful content to drive digital inquiries.