Specialties: Senior Living

Driving Leads and Building Occupancy

As the steady stream of baby boomers hitting retirement age continues, the supply of senior living communities being added to the marketplace has seen an accompanying increase—with no apparent slowdown in sight. Amid this growing competition, communities have sought the category expertise of Orchard to help them stand out in the burgeoning senior living landscape and to utilize the digital channels to connect with seniors and their adult children.

With an expansive portfolio of work for a range of premier senior living communities, including Life Plan and rental communities across all areas of care, we understand the changing expectations of today’s seniors and their adult children. We know how to utilize search strategies, website destinations, email marketing, display & remarketing, content marketing and a variety of other powerful digital tactics to communicate with them to spark interest, drive leads and, most importantly, build occupancy.

With over 65 communities, Orchard’s programs have led to year over year increases in website leads and digital inquiries ultimately leading to growth in occupancy rates.

Email/Lead Nurture

Email & content marketing programs that connect with prospects at every stage of their buyer journey.

Web Design

Life Plan community websites that engage visitors in the lifestyle and community attributes while being optimized for conversion.

Remarketing

Re-engaging website visitors with meaningful content to drive digital inquiries.

Paid Social Media

Build relationships and drive engagement through compelling content amplified in paid social channels.

Integrated Campaign

Integrated campaign that invites prospects to reimage senior living.

Results driven solutions. Analytics at the core.

Like to chat?  Feel free to reach out.

* Indicates required field

First Name *

Last Name *

Email Address *

Message *