Turn to Orchard to help you stay connected with current customers and reach new audiences
with multi-channel digital programs and optimized websites that build emotional connections, drive purchases, and encourage and facilitate appointment-making. Social, content, search, email marketing, display and remarketing, and more—we’ll uncover the strategies and employ proven, powerful tactics to engage your consumer in ways that result in your ultimate goal: to grow revenue.
Tire Discounters: Increasing store visits and customer lifetime value
As the digital marketing strategy, implementation and analytics agency for Tire Discounters, the fastest growing retail chain in the Midwest, Orchard is charged with driving, measuring and optimizing business performance for over 100+ store locations. The goal of the agency’s work is to drive customer visits and loyalty ultimately leading to year over year valuable, lifetime customers. With a growing store footprint across the region, the agency is also tapped to help establish the Tire Discounters brand in highly competitive new markets.
Additionally, Orchard has led digital efforts to fill the recruiting pipeline with quality candidates across service roles. By continually optimizing digital strategies based upon performance the agency helped deliver:
- 1M+ incremental pageviews in 2017 vs. 2016
- 3x improvement in online quotes
- Achieved yearly car count goals
- Set record sales year over year in critical sales months
- Lowered cost of customer acquisition resulting in an increased ROI
Channels and activities include:
Paid: Pay Per Click, Video, Display
Organic: Search Console, Localized Content, Listings, Mobile Improvements,
- Remarketing across multiple audience segments
- Advanced Analytics including regional and store level marketing performance models
- Individual store KPI’s and acquisition goals, performance metrics and scorecards
Roto-Rooter: Building service leads through organic engagement
Roto-Rooter, North America’s largest provider of plumbing and drain cleaning services, called on the Orchard team to drive organic search traffic to 6 of their local brand websites to ultimately drive an increase in service calls and business revenue. Setting the stage for success with the implementation of advanced analytics and a robust measurement program, the team upgraded the site design to create an enhanced user experience through new page content, layouts and imagery. This coupled with the creation of new DIY tips content lead to double-digit growth in service calls through the organic channel.
Software and tech platforms utilized include Dot.cms, Google Suite: Analytics, Tag Manager, Data Studio.
Zarin Fabrics: An integrated program to build e-commerce revenue
Based in NYC, Zarin Fabrics, the largest resource of discounted designer fabrics in the region, was looking to shift the focus of their website presence to not only engage consumers with the fabric possibilities at their bricks and mortar locations but to build a strong e-commerce business opportunity. To deliver this, Orchard created a multi-channel digital program consisting of Organic Search, Paid Search, Paid Social, Display and Program Analytics resulting in Zarin Fabrics significantly increasing their revenue from their e-commerce channel.