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# Orchard Digital Marketing: Orchard Digital Marketing, a customer experience and digital performance marketing agency, partners with a diversity of client verticals from CPG to Financial Services to Global Shipping and Logistics. Orchard Senior Marketing, a division of Orchard, drives a growing national presence in the specialty marketing sector of Senior Living. Orchard solves client challenges by fusing the power of insight-driven brand building, with the potency of first-party customer data, to inform performance and business outcomes. Agency operations cover: Business Leadership & Client Experience, Performance Media, MarTech, Analytics/Data Science, Web Design/Development, Brand Strategy, Content Strategy/Execution, Production Studios and Creative Solutions.

## Sitemaps
[XML Sitemap](https://growatorchard.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [Orchard Blossoms into a Leading AI Marketing Agency: An Evolutionary Story](https://growatorchard.com/ai-marketing-agency/): Questions about Orchard's evolution to an AI marketing agency? Connect with Orchard today.
- [Careers](https://growatorchard.com/careers/): At Orchard, we pride ourselves on fostering a positive culture and hiring individuals who are both interested and interesting. We’re dedicated to your career (and personal) growth, offering opportunities to innovate, collaborate, and thrive in a supportive, forward-thinking environment. Join us!
- [Work](https://growatorchard.com/work-page/): The proof is in the work.
- [Privacy Policy](https://growatorchard.com/privacy-policy/): At Orchard Digital Marketing (referred to as “Company,” “us” or “we”), we recognize that your privacy is important. This Policy discloses the privacy practices for the Company’s family of Websites (collectively, the “Site”), as well as related products and services we may offer to you (collectively referred to as the “Services”). This Policy also covers how personal and other information that we receive or collect about you is treated. Please read the information below to learn the following regarding your use of this Site.
- [Orchard Senior Marketing](https://growatorchard.com/senior-marketing/): Orchard Senior Marketing brings together a team with decades of marketing strategy and branding experience who have a deep understanding of seniors and their adult children. Our category expertise is supported by our Growth Optimization model that drives conversions and quality inquiries through three core offerings:
- [Contact Us](https://growatorchard.com/contact/): Let’s discuss how Orchard’s end-to-end marketing experts can use Growth Optimization to drive measurable results for your business. We look forward to hearing from you.
- [Services](https://growatorchard.com/services/): Growth Optimization leverages our full range of in-house expertise to:
- [About Us](https://growatorchard.com/about/): Orchard Digital Marketing is an independent full-service digital marketing agency. We’re focused on Growth Optimization for businesses in complex categories to drive results that are real, measurable, and lasting. Growth Optimization brings together our core offerings of Solutions Architecture, Total Digital Experience, and Integrated Communications to unlock untapped potential across every stage of the customer journey and transform your business ambitions into bottom-line results.
- [Home](https://growatorchard.com/): Get Started

## News
- [AI Can Generate Video in Minutes, But Still Can’t Read the Room ](https://growatorchard.com/news/ai-can-generate-video-in-minutes-but-still-cant-read-the-room/): In a fast-moving world where video is foundational to any marketing strategy, Creative teams are looking for ways to launch content efficiently for more channels in ways that resonate with an audience. Naturally, teams are exploring AI, and tools are emerging that quickly offer solutions promising efficiency, scale, and data-driven insights. But are they working?
- [AI-Generated Websites: Faster Launches, Slower Growth](https://growatorchard.com/news/ai-generated-websites-faster-launches-slower-growth/): AI can launch a website in a fraction of the time it once took. In theory, that speed should accelerate growth. Instead, AI-generated sites often go live before they’re ready to support user needs, business goals, or technical requirements, and momentum slows as those gaps are addressed, sometimes through significant rework or even a full redesign.
- [The Cheapest Impressions May Be Costing You the Most](https://growatorchard.com/news/the-cheapest-impressions-may-be-costing-you-the-most/): This year our industry is projected to hit a massive milestone: Over $1 trillion in spend and rising. If the ad industry were to create a country and enter the world stage, this would put us in one of the top 20 economies on earth, beating out the GDPs of roughly 170 countries. With so much money changing hands, there is an ever-increasing number of bad actors who seek to exploit the massive amount of investment in the ad industry. According to Trafficguard, the ad industry is projected to lose over $170 Billion by 2028 from fraud. Fraud certainly exists across all channels but is commonly overlooked (or ignored) when it comes to strategies that fall towards the beginning of a consumer journey. This is especially true with many CTV & display campaigns in DSPs and the Google Display/Video Network ecosystem. Many will look at a dashboard and see Clicks and Impressions streaming in at low CPMs with CTR rising and take it at face value. But are these real clicks? Are they really the eyeballs of your ideal audience? Or are your KPIs hyperinflated by an army of bots?
- [From SEO to SXO: What Modern Search Now Requires](https://growatorchard.com/news/from-seo-to-sxo-what-modern-search-now-requires/): For years, search strategy followed a familiar formula: improve rankings, earn the click, drive traffic, measure the visit. That approach still has value, but it no longer reflects the full reality of how people discover brands today. Search now happens across a much broader ecosystem. People are finding answers through AI Overviews, LLMs, voice assistants, social platforms, local listings, and other digital touchpoints that often reduce or bypass the traditional click altogether. The behavior has changed. And with it, the definition of visibility has changed too.
- [AI in Paid Media Platforms: When to Lean In & When to Stay in Control](https://growatorchard.com/news/ai-in-paid-media-platforms-when-to-lean-in-when-to-stay-in-control/): Over the past few years, AI-powered optimization has moved from experimental feature to core infrastructure within media platforms, with tools like Meta’s Advantage+ and Google’s AI Max now shaping how campaigns are targeted, optimized, and scaled. While these tools promise greater efficiency and faster optimization, they also introduce important questions around transparency, lead quality, and brand control. Understanding where AI adds value and where strategic oversight is still essential has quickly become a core responsibility for media leaders.
- [Welcome to the Zero-Click Economy: How Lead Generation Is Being Rewritten by AI](https://growatorchard.com/news/welcome-to-the-zero-click-economy-how-lead-generation-is-being-rewritten-by-ai/): Privacy and tracking prevention made their mark. Then came Gen Al. The once-romantic world
- [Business Decisions Are Made Before Friday](https://growatorchard.com/news/business-decisions-are-made-before-friday/): Advertising performance can benefit by making sure your ads are working when your B2B prospects are making decisions, and your ads are taking time off when your prospects are off.
- [X Launches Direct Messaging Feature “XChat”](https://growatorchard.com/news/x-launches-direct-messaging-feature-xchat/): X (formerly Twitter) has rolled out a new direct messaging feature called XChat. The feature is currently in beta and available to select Premium subscribers, set to roll out to all Premium subscribers throughout the week of June 23, 2025. XChat is integrated directly within the platform to offer encrypted direct messages, file sharing, audio and video calls, and vanishing messages – an upgrade to the platform’s current messaging system and another step toward becoming a more robust platform. The feature rivals WhatsApp (used by Meta) and Telegraph.
- [Leveraging Prospect Decision Journey Insights](https://growatorchard.com/news/leveraging-prospect-decision-journey-insights/): The decision to move into a senior living community is a deeply personal and significant one, often marked by a complex journey that can span several months or even years. Understanding the nuances of this journey is important for senior living communities aiming to connect with potential residents and their families effectively.
- [Navigating the Ethics of AI-Driven Marketing: 2025 Perspective](https://growatorchard.com/news/navigating-the-ethics-of-ai-driven-marketing-2025-perspective/): As we approach 2025, AI platforms like OpenAI's GPT-4o, Anthropic's Claude 3.5, and open-source models are fundamentally reshaping marketing practices. With the implementation of the EU AI Act and similar regulations worldwide, understanding responsible AI usage has become not just an ethical choice but a legal necessity.
- [How Solutions Architecture Fixes Broken Martech and Unlocks ROI](https://growatorchard.com/news/from-chaos-to-clarity-how-solutions-architecture-fixes-broken-martech-and-unlocks-roi/): In today’s digital-first marketing landscape, organizations rely on an ever-expanding ecosystem of marketing technology...
- [Fueling the Content Machine: Solving the Demand for Speed, Volume, and Quality](https://growatorchard.com/news/fueling-the-content-machine-solving-the-demand-for-speed-volume-and-quality/): In the fast-paced world of digital marketing, content production fuels brand visibility and engagement. However, meeting the growing demand for speed, volume, and quality often challenges content teams. The key to success lies in an optimized and automated content creation process that enhances efficiency without compromising standards and an overall content marketing strategy. This article explores strategies for achieving this through streamlined workflows, automation tools, and a results-driven mindset.
- [Overcoming the Challenges of Traditional Attribution Models](https://growatorchard.com/news/overcoming-the-challenges-of-traditional-attribution-models/): Attribution models have long been a cornerstone of marketing analytics, helping businesses understand how different channels and touchpoints contribute to a customer’s journey before conversion. Traditional attribution models—such as first-click, last-click, linear, and time decay—were once essential for evaluating the effectiveness of marketing campaigns.
- [How AI is Revolutionizing Search: The Rise of Answer Engine Optimization (AEO)](https://growatorchard.com/news/how-ai-is-revolutionizing-search-the-rise-of-answer-engine-optimization-aeo/): Artificial intelligence (AI) has significantly transformed the search landscape, giving rise to a new era of optimization: Answer Engine Optimization (AEO). Traditional search engine optimization (SEO) was primarily focused on improving a website's ranking in search results. However, with AI’s evolution and its integration into search engines, there has been a shift towards providing direct answers to user queries rather than just links to websites. This change, powered by advancements in machine learning and natural language processing (NLP), has ushered in the importance of AEO.
- [Integrating Paid Media and Organic Strategies for Maximum Impact](https://growatorchard.com/news/integrating-paid-media-and-organic-strategies-for-maximum-impact/): In today’s digital marketing landscape, we understand a growing challenge for businesses is how to integrate their paid media efforts with organic content strategies to create a cohesive, unified approach. While paid media (such as PPC ads, display ads, and social media advertising) drives immediate traffic, organic content (like blog posts, social media updates, and SEO) builds long-term brand awareness and authority.
- [Designing for the User: Creating Effective Website Experiences](https://growatorchard.com/news/designing-for-the-user-creating-effective-website-experiences/): A well-designed website is more than a digital storefront—it’s a strategic asset that needs to balance user experience, business goals, and technical performance. In every project, the foundation of a successful website comes from understanding user behavior, analyzing content, and creating data-driven solutions that align with user needs and business objectives. This human-centered approach is the core of effective website design, ensuring every decision is rooted in real insights rather than assumptions.
- [Orchard Named Agency of Record for LifeSpire of Virginia ](https://growatorchard.com/news/orchard-named-agency-of-record-for-lifespire-of-virginia/): Orchard Senior Marketing is partnering with Richmond, VA-based LifeSpire of Virginia to provide a full spectrum of marketing services including brand strategy & identity, lead generation and audience acquisition, website design and development, digital and traditional media management and marketing analytics.
- [Website Consolidation for Senior Living Communities](https://growatorchard.com/news/website-consolidation-for-senior-living-communities/): In the senior living industry, a website is often the first point of contact for potential residents and their families. Consolidating multiple community sites into one can significantly impact how your communities and brand are perceived and how you engage your audiences.
- [Orchard Partners With Heritage Pointe Communities](https://growatorchard.com/news/orchard-partners-with-heritage-pointe-communities/): Orchard Senior Marketing is partnering with Warren, IN-based Heritage Pointe Communities, as agency of record, to provide marketing services across three communities.  Orchard is leading brand renovation, consolidated website experience, lead generation and audience acquisition, integrated marketing and analytics.
- [Prioritize Video: The Key to Powering All Marketing Channels](https://growatorchard.com/news/prioritize-video-the-key-to-powering-all-marketing-channels/): In today’s digital landscape, the power of video is undeniable, especially in the senior living industry. While producing high-quality video content may require more investment in terms of time and resources compared to static photography or long-form articles, the return on investment (ROI) makes it worth the effort. Video is not just another content format—it’s a game-changer, with the potential to significantly enhance performance across all marketing channels. Consumers now engage with video content across a wide range of platforms, from social media channels like Instagram, YouTube, and Facebook to websites and streaming services.
- [Senior Marketing: Bringing Clarity; The Power of Advanced Analytics](https://growatorchard.com/news/senior-marketing-bringing-clarity-the-power-of-advanced-analytics/): In the world of senior living marketing, data is king—or so we’re led to believe. Digital and CRM platforms churn out numbers that promise to provide clarity on what’s working and what isn’t. But here’s the catch: those numbers can be misleading. They often present a narrow, shortsighted view, missing the complex interplay of touchpoints that work together to guide a prospect toward becoming a resident. Relying solely on these platforms or even on people’s recollections of what influenced their decisions can lead to misguided marketing strategies and wasted resources.
- [Orchard Is Partnering With BrightPet For Website Renovation](https://growatorchard.com/news/orchard-digital-marketing-is-partnering-with-brightpet-for-website-renovation/): Orchard Digital Marketing is partnering with Dayton, OH-based BrightPet to renovate and redesign their corporate and branded websites, as well as provide associated performance marketing enhancements and solutions.
- [Orchard Named Agency of Record for Agemark Senior Living](https://growatorchard.com/news/orchard-named-agency-of-record-for-agemark-senior-living/): Orchard Senior Marketing is partnering with Omaha, NE - based Agemark Senior Living to provide a full spectrum of marketing services including lead generation and audience acquisition, website development, digital and traditional media management and marketing analytics.
- [Google Marketing Live 2024](https://growatorchard.com/news/google-marketing-live-2024/): Google Marketing Live took place on May 21st this year. This is Google’s annual live keynote event where they announce their newest Ads innovations and product enhancements. In recent years, Google has been stressing the importance of AI and how this will impact all marketing aspects for advertisers and brands. This year’s event expressed that same sentiment.
- [Forming Your AI Council: Navigating the Future, One Step at a Time](https://growatorchard.com/news/forming-your-ai-council-navigating-the-future-one-step-at-a-time/): Finding the right leadership is a pivotal step. It's not just about expertise but passion. Leaders who genuinely care about AI's transformative powers can light the path forward. At Orchard, we've seen how a blend of curiosity and dedication in leadership can make a world of difference. These leaders don't just follow trends; they envision a future where AI responsibly aids in our goals. It's this blend of foresight and dedication that sets the tone for the rest of the journey.
- [Is Your Website Speed Costing You Customers? Orchard Can Help!](https://growatorchard.com/news/is-your-website-speed-costing-you-customers-orchard-can-help/): In today's fast-paced digital world, website speed is no longer a luxury – it's a necessity. Let’s dive deep into the world of page speed performance to understand why it matters and how we can help you optimize your website for lightning-fast loading times.
- [Google Platform Update: Upgrade from Discovery Ads to Demand Gen](https://growatorchard.com/news/google-platform-update-upgrade-from-discovery-ads-to-demand-gen/): Google recently announced its plan to upgrade their existing Discovery ads campaign offering to Demand Gen.
- [TikTok Challenges Google and Microsoft with New Search Ads Platform](https://growatorchard.com/news/pov-tiktok-challenges-google-and-microsoft-with-new-search-ads-platform/): Google has been the dominant player in the search ads market for many years, but as TikTok is making strides in the advertising industry, there might be a challenge to Google’s reign.
- [GA4 Transition at a Glance](https://growatorchard.com/news/ga4-transition-at-a-glance/): Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make smarter marketing decisions. This news was initially announced in October 2020, but Google started to create GA4 properties for those with GA properties, unless opted out, in March 2023. Google’s Universal Analytics (UA) will officially stop processing data on July 1, 2023, and historical data will be stored for a minimum of 6 months. Google is making strides to continuously evolve with ongoing privacy and data collection needs, while preparing for the “future of measurement.” The biggest adjustment? The platform is changing from a session-based model to an event-based model.
- [ChatGPT: Reframing How We Work](https://growatorchard.com/news/chatgpt-reframing-how-we-work/): Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” ChatGPT/OpenAI bursting on the scene has raised eyebrows and, in its present relative infancy, caused no small amount of speculation over what it might usher in and how we might use it. As the early first consumer applications come online, and despite a multitude of interesting prognostication, much of this is unknowable at this point. It is, as a recent Wall Street Journal OP-ED remarked, “an inhuman analogue to cognition.” So, ChatGPT needs to be cultivated, cared for, and fed, understood, and revealed to be embraced and productively controlled. Perhaps what can be said with relative certainty is that as public awareness, understanding, and application continue to build, we are at an inflection point.
- [How to Stay Rooted During an Economic Downturn](https://growatorchard.com/news/how-to-stay-rooted-during-an-economic-downturn/): With economic prospects looking less than stellar in the coming months, how should your business react? And how will a slowing economy affect the behavior your competition? According to the Harvard Business Review, companies traditionally tend to face such times with cost cutting, price reductions, and the postponement of new investments.
- [Assets Now Playing Bigger Role in Google Ad Creation](https://growatorchard.com/news/assets-now-playing-bigger-role-in-google-ad-creation/): Google Ad Assets (formerly known as Extensions) have played a supplementary role in campaigns up until now, but moving forward, Google is pushing them to become more of a priority in ads. Not only will this provide more useful information to users, but clearer conversion actions for advertisers.
- [Google Releases New Search Format](https://growatorchard.com/news/google-releases-new-search-format/): Google Ads announced this month, October 2022, a global rollout of the new Search Ads format. While there isn’t a formal name of the update, it appears Google has been calling this new feature on ads “Business Information”. Essentially, this update allows advertisers to append business name and logo to Search Ads.
- [SEO & SEM: A Symbiotic Strategy](https://growatorchard.com/news/seo-sem-a-symbiotic-strategy/): At Orchard, we don’t look at SEM (search engine marketing) and SEO (search engine optimization) through an either/or lens. Instead, we see them as two crucial, complementary components of your overarching marketing strategy.
- [DuckDuckGo: Shiny Object or Search Engine Evolution?](https://growatorchard.com/news/duckduckgo-shiny-object-or-search-engine-evolution/): For as long as the Internet has been widely accessible, Google has dominated the search engine market. Google’s success dates back to the 1990s, and the browser has been steadfast in its position, achieving a 92% market share as of January 2022.
- [Google Implements Continuous Scroll on Mobile Searches](https://growatorchard.com/news/google-implements-continuous-scroll-on-mobile-searches/): Last month, Google announced its latest interface update - continuous Google Search scroll on mobile devices. Instead of having to navigate to the next page of results, these will automatically appear as you continue to scroll down the page.
- [The Halo Effect, UX & How to <span class="basket">Increase</span> User Perceptions](https://growatorchard.com/news/the-halo-effect-ux-how-to-increase-user-perceptions/): Have you ever visited a website and thought, “Wow. This site is well designed. They must have a great product?” On the other hand, have you ever had a difficult time navigating a site and thought, “I can hardly navigate this site; how can this company deliver on my needs?” While these early interactions may not represent the holistic nature of a company, its products, or its services, the consequence is a long-lasting bias towards a brand, whether that be good or bad.
- [Google’s Favoritism Towards Responsive Display Ads](https://growatorchard.com/news/googles-favoritism-towards-responsive-display-ads/): Any marketers on the Google platform, website designers, and SEO specialists are well versed in the term “responsive” at this point. The term has several applications in the marketing industry, including responsive website design and responsive marketing, but, at Orchard, Responsive Display Ads (RDAs) are top of mind lately.
- [Facebook Advertising and the iOS 14.5 Update](https://growatorchard.com/news/facebook-advertising-and-the-ios-14-5-update/): Until this week, apps in the Apple App Store like Facebook have been able to rely on Apple’s Identifier for Advertiser (IDFA) to track users for targeting and advertising purposes.
- [Say Hello to Google Analytics 4](https://growatorchard.com/news/say-hello-to-google-analytics-4/): Google Analytics has a new property! It was released into beta in October of last year and is now the default for all new properties.
- [Using the <span class="basket">Power</span> of Data to<br/> Drive Sales](https://growatorchard.com/news/using-the-power-of-data-to-drive-sales/): Do you ever feel like you don’t really know your customer? You’re making content and managing your various marketing activities––but is it the right content? The right marketing mix? What many businesses don’t realize is that they may have a lot more intel than they thought. Find out what customer insights you may be missing out on and how knowing more can make all the difference in your marketing efforts.

## Works
- [<img src="/wp-content/uploads/2023/10/caravel-logo.png" alt="Caravel Logo"/>](https://growatorchard.com/work/caravel-autism-health-website-redesign/): See how Orchard redesigned the website of an autism health company so parents could find answers faster, connect with local clinics more easily, and navigate autism care with clarity and confidence.​
- [<img src="/wp-content/uploads/2025/10/LifeSpireWhite-NO-TaglineFinal.png" alt="Lifespire Logo">](https://growatorchard.com/work/lifespire-website-consolidation/): See how Orchard turned LifeSpire's five distinct communities, foundation, and age-at-home program into one unified brand platform.
- [<img src="/wp-content/uploads/2025/10/HPC_CommLogoNoTag_Horiz_rgb_white.png" alt="Heritage Pointe Communities logo">](https://growatorchard.com/work/heritage-pointe-communities/): From three outdated senior living community websites to one future-ready hub—see how Orchard streamlined operations, improved UX, and unlocked growth for Heritage Pointe.
- [<img src="/wp-content/uploads/2024/10/Aprecia-logo.png" alt="Aprecia"/>](https://growatorchard.com/work/aprecia/): Orchard redesigned a website for a global leader in 3D printing for the pharmaceutical industry and showcased its technology to the world.
- [](https://growatorchard.com/work/solutions-architecture/): When one of the nation’s largest senior living providers needed better, data-driven decision-making capabilities, Orchard’s Solutions Architecture offered exactly what they were looking for.
- [<img src="/wp-content/uploads/2024/09/Marquette-Logo-White.png" alt="Marquette Logo"/>](https://growatorchard.com/work/marquette-marketing-program/): Discover how Orchard’s comprehensive marketing expertise elevated Marquette by transforming their brand presence and connecting them with their prospects like never before.
- [<img src="/wp-content/uploads/2024/09/GVS-White-Logo.png" alt="GVS White Logo"/>](https://growatorchard.com/work/greenwood-village-south-expansion/): When an Indianapolis-area Life Plan community went into expansion mode, Orchard stepped in to help take them from deposit goals to breaking ground.
- [<img src="/wp-content/uploads/2024/09/Marquette-Logo-White.png" alt="Marquette logo"/>](https://growatorchard.com/work/marquette-user-testing/): User testing played a crucial role in paving the way for a successful redesign of Marquette’s community website.
- [<img src="/wp-content/uploads/2024/08/Westminster-Logo-White.png" alt="Westminster Logo"/>](https://growatorchard.com/work/westminster-book-festival/): To attract Austin’s “interested and interesting” prospects that could call Westminster their new home, Orchard tapped into local area culture and celebrity.
- [<img src="/wp-content/uploads/2024/08/Westminster-Logo-White.png" alt="Westminster Logo"/>](https://growatorchard.com/work/westminster/): When a Life Plan community in Texas needed to move one-bedroom inventory, Orchard touted the many benefits of “One”.
- [<img src="/wp-content/uploads/2024/08/Oakmont-Gardens-White-Logo.png" alt="Oakmont Gardens Logo"/>](https://growatorchard.com/work/oakmont-gardens-lead-nurture/): When a West Coast Senior Living Community needed to tout its extensive resort-style amenities and active lifestyle, Orchard went full Boomer.
- [<img src="/wp-content/uploads/2024/05/aglamesis-logo.png" alt="Aglamesis logo"/>](https://growatorchard.com/work/aglamesis-digital-transformation/): By blending modern UX, innovative design, and intuitive e-commerce functionality into the website of a hometown confectioner, Orchard boosted the brand into the sweet domain of the digital age.
- [<img src="/wp-content/uploads/2024/05/Kroger-Simple-Truth-Logos.png" alt="Kroger Logo"/>](https://growatorchard.com/work/kroger-simple-truth-soccer/): Kroger’s Simple Truth scored big with Orchard’s creative strategy and execution for the brand’s youth soccer partnership.
- [<img src="/wp-content/uploads/2023/10/caravel-logo.png" alt="Caravel Logo"/>](https://growatorchard.com/work/converting-caravel-clicks/): Orchard’s performance marketing expertise took a leading autism health provider from leads to clicks … and clicks to clients.
- [<img src="/wp-content/uploads/2024/01/milacron-logo.png" alt="Milacron logo"/>](https://growatorchard.com/work/milacron-website-redesign/): Orchard overhauled the website of this global leader in plastics, redefining its identity and showcasing its broad range of capabilities across diverse industries.
- [<img src="/wp-content/uploads/2024/01/tire-discounters-vector-logo.png" alt="Tire Discounters Logo"/>](https://growatorchard.com/work/driving-growth-tire-discounters-digital-transformation/): When one of the fastest growing retail chains in the Midwest was looking to leverage business performance learnings to boost marketing impact and grow store traffic, Orchard took the wheel.
- [<img src="/wp-content/uploads/2020/03/ZONTEC_WHT.png" alt="Zontec Logo"/>](https://growatorchard.com/work/zontec-web-design/): When a Statistical Process Control (SPC) company needed new positioning and a website that reflected their updated brand narrative, Orchard delivered work befitting a company whose entire reason for being is quality.
- [<img src="/wp-content/uploads/2023/11/Hillenbrand-logo-white.png" alt="Hillenbrand Logo"/>](https://growatorchard.com/work/hillendbrand-streamlined-website-project/): A world-class global industrial company needed a new website to showcase new acquisitions and expanded capabilities. Orchard delivered out-of-this-world results.
- [<img src="/wp-content/uploads/2023/11/planes-logo-white.png" alt="Planes logo white"/>](https://growatorchard.com/work/planes-uniting-brand-website-experience/): When a local moving company grew into a global enterprise with distinct B2B and B2C audiences across four verticals, Orchard transported their website from formerly fragmented to singularly seamless.
- [<img src="/wp-content/uploads/2023/10/DHL-Logo-White.png" alt="DHL Logo"/>](https://growatorchard.com/work/dhl-go-green-powers-engagement-leads/): When DHL cooked up a contest for social media to promote their “Go Green” bona fides with small business owners, Orchard turned to a roster of online influencers to get the word out.
- [<img src="/wp-content/uploads/2023/11/jvs-careers-logo.png" alt="JVS Careers logo"/>](https://growatorchard.com/work/jvs-careers-brand-transformation/): When a career placement organization needed help finding an authentic brand narrative and website that aligned with its roots and purpose, Orchard was up to the job.
- [<img src="/wp-content/uploads/2023/10/caravel-logo.png" alt="Caravel"/>](https://growatorchard.com/work/caravel-autism-health-marketing-hub-solution/): Orchard’s comprehensive, streamlined MarTech solution for a leader in autism health made marketing to families who could be helped by their services simpler and more effective.
- [<img src="/wp-content/uploads/2023/10/DHL-Logo-White.png" alt="DHL Logo"/>](https://growatorchard.com/work/dhl-social-delivers-increased-engagement/): The world leader in international shipping needed to break through the social media noise to engage a diverse, global B2B and B2C audience. Orchard’s data-driven, cross-channel strategy delivered.
- [<img src="/wp-content/uploads/2023/10/DHL-Logo-White.png" alt="DHL Logo"/>](https://growatorchard.com/work/dhl-small-business-success-story/): When DHL wanted to tout its benefits for small business owners on social media, Orchard went the influencer route with authentic storytelling that hit the mark.
- [<img src="/wp-content/uploads/2023/10/DHL-Logo-White.png" alt="DHL Logo"/>](https://growatorchard.com/work/dhl-2/): Orchard uncovered hidden lead generation opportunities for the world leader in international shipping, helping grow their business even after an unprecedented year of account growth.
- [<img src="/wp-content/uploads/2023/10/kroger-logo-2.png" alt="Kroger"/> <img src="/wp-content/uploads/2023/10/simple-truth-logo.png" alt="Simple Truth"/> <img src="/wp-content/uploads/2023/10/Private-Selection-logo.png" alt="Private Selection"/>](https://growatorchard.com/work/kroger-chef-series/): A video series created by Orchard Content Studios leveraged professional chefs on Kroger’s Culinary Innovation team to cook up interest in the company’s premium in-house food brands.
- [<img src="/wp-content/uploads/2023/10/kroger-logo-2.png" alt="Kroger"/> <img src="/wp-content/uploads/2023/10/simple-truth-logo.png" alt="Simple Truth"/> <img src="/wp-content/uploads/2023/10/Private-Selection-logo.png" alt="Private Selection"/>](https://growatorchard.com/work/kroger-simple-truth-private-selection/): When Kroger was searching for an agency to elevate their social content for their premium in-house food brands, Orchard gave them just the lift they were looking for.
- [<img src="/wp-content/uploads/2023/10/kroger-logo-1.png" alt="Kroger logo"/> <img src="/wp-content/uploads/2023/09/comforts-logo-1.png" alt="Comforts logo"/>](https://growatorchard.com/work/kroger-comforts/): When Kroger needed a social media campaign to tout the design refresh of their private label brand for babies, Orchard Content Studios executed its very own “Project Runway.”
- [<img src="/wp-content/uploads/2022/09/foulk-shipley-millcroft.png" alt="Foulk Living Logo, Shipley Living Logo & Millcroft Living Logo"/>](https://growatorchard.com/work/dhc/): Three Delaware communities needed a brand transformation. Specifically, a new brand vision and a new integrated marketing and amplification program.
- [<img src="/wp-content/uploads/2022/08/logo-white.png" alt="Delaney Logo White" alt="Delaney logo white"/>](https://growatorchard.com/work/thedelaney/): The Delaney needed a way to visualize and communicate their unique point of difference in a crowded and competitive marketplace.
- [<img src="/wp-content/uploads/2020/08/DHL_Logo_white-01.png" alt="DHL Logo" />](https://growatorchard.com/work/dhl/): A high performance digital marketing program keeps a global logistics company’s employment pipeline flowing.
- [<img src="/wp-content/uploads/2022/08/aldersly-logo-white.png" alt="Aldersly logo"/>](https://growatorchard.com/work/aldersly/): Orchard developed a fully integrated program to drive pre-sale deposits for a picturesque California senior living community.
- [<img src="/wp-content/uploads/2021/08/forest-hill-white.png" alt="forest hill"/>](https://growatorchard.com/work/forest-hill/): A brand and experience transformation followed by a fully integrated program, offline and online, generates quality inquiries.
- [<img src="/wp-content/uploads/2020/08/FVK_WhiteLogo-01.png" alt="Friendship Village"/>](https://growatorchard.com/work/friendship-village/): An integrated digital marketing program drives occupancy at a Michigan independent living community.
- [<img src="/wp-content/uploads/2021/10/RXnGo-Logo-White.png" alt="Rx ‘n Go" />](https://growatorchard.com/work/rx-n-go/): What’s the prescription for delivering a compelling brand identity for a mail order benefits company? Know thy customer.
- [<img src="/wp-content/uploads/2020/06/OverheadLogo.png" alt="Overhead Logo"/>](https://growatorchard.com/work/overhead-door-south-bend-mishawaka/): Orchard opens Overhead Door to better ways to reach and convert customers.
- [<img src="/wp-content/uploads/2020/03/ZONTEC_WHT.png" alt="Zontec logo in white"/>](https://growatorchard.com/work/zontec/): Digital conversions soar when Orchard boosts quality of SPC software company’s digital ecosystem.