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Director of Data Analytics

Matt McKeown

Matt is a Founding Partner at Orchard, leading the agency’s technology and analytics practice in the strategic integration of platforms that connect marketing activities to business results. Matt and his team develop, implement and optimize structured measurement models that provide deeper knowledge and insights for smarter, data-driven marketing decisions. He is an evangelist for digital transformation, guiding brands toward a mindset shift and a focus on developing a data-driven culture. With a background in economics, his expertise is rooted in a deep understanding of business analysis that began during his time as a risk analyst at a national leading investment firm.

Matt’s experience includes performance analysis and insight development across consumer and business to business verticals including many fortune 500 companies and premier senior living communities across the US.