Director, Content Strategy
David’s two-decade career in digital marketing has been focused on helping brands navigate the constantly shifting digital landscape to create experiences that engage audiences to meet strategic marketing objectives. An early adopter of digital marketing, he has a diverse range of experience working with big brands like Procter & Gamble, Valvoline, Rust-Oleum, J&J, Kikkoman, and U.S. Bank. David created and launched Magnetic Content Studios in 2012 as part of Empower MediaMarketing. Before that he was GM of Barefoot Proximity’s joint venture with P&G Productions, Man of the House, an online experience focused on helping dads navigate their changing cultural roles. David’s category experience also includes leading a $700M content strategy and analytics program through deployment for in-home senior care leader, Visiting Angels.
What did you dream you would be when you grew up? There is what I really dreamt about – being a professional soccer player, and there is what I really thought I’d be – an architect. I suppose I’m living my dream – I’m a marketing architect.
Is there any one book, person, place or thing that has influenced you the most? Growing up in an Italian family, we had an opportunity to travel to Italy many times before I was 18 and I think those experiences gave me a broader appreciation of the world.
What excites you about the agency business & marketing? Helping clients pursue new opportunities and drive innovation – in agency speak: Fixing things
Where did you grow up? Southwest Ohio, but see answer above
Do you have any passion projects outside of Orchard? I’ve become a fairly avid cyclist and I’m starting to get involved in charity rides and events. I also love to pay it forward and enjoy teaching the next generation of content marketers at the University of Missouri’s Journalism school.
Describe your family (husband, dog, cat & bird….) Wife, 2 daughters and 2 dogs, along with me, the Rodney Dangerfield of the family.
Any special awards or recognitions? Not really, it’s not about me ): But seriously, the best recognition I’ve ever received was being called “dad”.
Life is too short to drink cheap wine. Or on the more serious side – “We see our agency as a set of training wheels. Whether big or small, we focus on helping clients eventually ride well without us”